WE ARE HIRING

As an AVASO employee, you will be part of a global organization that provides IT Services to big national and international clients across multiple industries. We are an IT solution provider with coverage in more than 170 countries as well as global distribution capabilities. We have a proven track record of success in providing best-of-breed technology solutions to enterprises of all sizes, including some of the world’s largest brands.

Website: - https://www.avasotech.com/

Position : Marketing Manager

Experience : 9-12 years

Position Type : Full-Time

Location : Mohali / Bangalore

Role Summary / Job Purpose

Lead global marketing strategy and execution within the approved corporate and commercial positioning. Build a scalable B2B marketing capability that strengthens AVASO's brand, creates measurable demand and marketing-qualified leads, enables Sales, and supports commercial growth across regions. The role owns day-to-day marketing priorities and execution; material positioning changes, major external communications and spend above delegated authority require SVP approval.

Key Responsibilities

- Develop and execute the global marketing plan aligned with corporate strategy, sales priorities and go-to-market objectives.
- Own day-to-day brand positioning, messaging and brand governance across website, digital channels, social media, presentations, collateral and external communications.
- Build and scale demand-generation programs that create marketing-qualified leads (MQLs), marketing-sourced/influenced pipeline and measurable conversion, without carrying a sales bookings quota.
- Own the website from a business, content, brand, SEO and conversion perspective; coordinate technical development with agencies, vendors and IT.
- Lead global campaigns, content, corporate communications, PR/media support, events and social media; obtain SVP approval for material corporate announcements or strategic positioning changes.
- Develop sales-enablement assets and programs supporting Global Account Managers, Account Executives and regional sales teams.
- Manage the marketing team, including objectives/KPIs, workload prioritization, coaching, performance management and capability development.
- Select and manage agencies and marketing vendors within approved processes; manage spend within delegated budget authority and obtain SVP approval above the applicable threshold.
- Measure and report MQLs, marketing-sourced/influenced pipeline, campaign ROI, website traffic/conversion,



engagement, content delivery, sales-enablement adoption, brand consistency and performance against plan and budget.

Required Skills

- B2B marketing strategy and integrated execution
- Demand generation, lead management and campaign management
- Brand positioning, messaging and corporate communications
- Digital marketing, content strategy, SEO/SEM and website optimization
- Sales enablement and strong commercial orientation
- Marketing analytics, performance measurement and ROI management
- People leadership, agency/vendor management and cross-functional stakeholder alignment
- Strong written and verbal communication in an international business environment
- Practical use of generative AI for research, content development, campaign productivity, SEO/content optimization and analytics

Tools / Systems / Technical Knowledge

- CRM platforms, preferably Salesforce - exposure/proficiency preferred
- Marketing automation platforms - exposure preferred
- CMS platforms and website management tools - exposure preferred
- Web analytics platforms such as Google Analytics or equivalent - exposure preferred
- LinkedIn and other relevant social media platforms
- SEO/SEM and digital performance tools - exposure preferred
- Microsoft 365, with strong PowerPoint capability
- AI-enabled marketing, research, content and analytics tools

Decision-Making Authority

Owns day-to-day global marketing priorities and execution within approved strategy, brand standards and budget. May determine campaign execution, content calendar, channel mix, routine website/content decisions, team priorities and agency/vendor management within delegated authority. May approve marketing expenditure up to the formally delegated threshold.

Spend above that threshold, material changes to corporate positioning/brand direction, major external corporate statements and other material commitments require SVP Sales & Marketing approval and applicable Finance/contracting approvals.

Problem-Solving Complexity

High. Operates across regions, functions and channels in a developing marketing environment.



Expected to translate commercial priorities into scalable marketing programs, establish processes and measurement, balance global consistency with regional needs, and resolve ambiguous brand, demand-generation, content and stakeholder requirements.

Stakeholder Management / Influence

High cross-functional influence. Internal stakeholders include the SVP Sales & Marketing, Sales Leadership, Global Account Managers, Account Executives, GSO/Solutions, Delivery, HR, Finance and senior leadership. External stakeholders include agencies, website/digital partners, media/PR partners, event partners, technology/platform vendors and selected customers/partners.

The role is selectively client-facing for customer stories, references, events, campaigns and strategic marketing initiatives.

Education & Certification Requirements

Mandatory: Bachelor's degree in Marketing, Communications, Business or a related discipline. Preferred: MBA or other relevant postgraduate qualification. Relevant marketing/digital certifications are advantageous but not mandatory.

Experience Requirements

8+ years of progressive B2B marketing experience, ideally within IT services, technology services or professional services; direct IT/technology services experience is strongly preferred but not mandatory. Demonstrated experience operating in an international/global environment and leading integrated marketing programs. Typically 2-3+ years of people leadership and/or substantial agency/vendor leadership experience.

Experience building demand generation, marketing-qualified lead programs, digital marketing, brand management, sales enablement and measurable marketing performance is required.

AVASO Technology Solutions Equal Employment Opportunity (EEO) Statement. AVASO Technology Solutions (referred as “AVASO”) do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, creed, religion, national origin, gender, sexual orientation, age, gender identity, pregnancy, genetic information, disability, protected veteran status, or any other status protected by state or local law, and to provide equal employment opportunity. AVASO is committed to providing a work setting that is free from discrimination and harassment, and we expect all employees to conduct themselves in a manner that reflects this commitment in all employment endeavours.

All employment decisions are based on qualifications, merit, and business need.

📌 Global Marketing Manager (Bengaluru)
🏢 AVASO Technology Solutions
📍 Bengaluru