Designation: Fashion Consultant

Department: Retail Operations

Reporting To: Store Manager

Industry: Premium Fashion / Menswear

Experience: 1–3 years preferred

- Job PurposeTo provide personalised fashion advice and styling solutions to customers while delivering an exceptional luxury retail experience.

The Fashion Consultant will understand customer preferences, recommend appropriate outfits, educate customers about fabrics, fits and styling, and build long-term relationships that drive customer loyalty and store sales.

The objective is to go beyond selling garments and help customers develop their personal style.

- Key Roles & ResponsibilitiesA. Personal Styling & Fashion Consultation
- Understand customers' lifestyles, preferences, occasions and dressing requirements.
- Recommend outfits based on body type, personality, occasion and individual style.
- Suggest suitable combinations of shirts, polos, trousers, T-shirts and accessories.
- Help customers coordinate colours, patterns, fabrics and fits.
- Provide styling recommendations for casual, formal, smart casual and occasion wear.
- Help customers discover new styles while respecting their personal preferences.

B. Product & Fabric Expertise
- Develop strong knowledge of fabrics, garment construction, finishes and craftsmanship.
- Understand the difference between various fabric qualities and blends.
- Explain product details, fit, comfort, durability and styling possibilities.
- Communicate the brand's philosophy, product inspiration and attention to detail.
- Stay updated with fashion trends, seasonal collections and emerging styles.

C. Sales & Business Performance




- Achieve individual monthly sales targets.
- Increase average transaction value through thoughtful styling recommendations.
- Drive cross-selling and upselling through complete-look suggestions.
- Improve store conversion rates.
- Build a database of regular and high-value customers.
- Encourage repeat purchases through personalised follow-ups.

D. Customer Relationship Management
- Develop robust relationships with existing customers.
- Maintain customer preferences, sizes and purchase history.
- Inform customers about new collections and exclusive launches.
- Provide personalised recommendations through WhatsApp and other approved communication channels.
- Build a loyal clientele through consistent engagement.

E. Store Presentation & Operations
- Maintain premium store presentation standards.
- Ensure merchandise is displayed according to brand guidelines.
- Maintain product organisation, replenishment and stock discipline.
- Assist in visual merchandising and collection launches.
- Ensure customers receive a seamless experience from consultation to billing.

3. Key Performance Indicators (KPIs)KPI

Measurement

Individual Sales

Monthly sales achievement

Conversion Rate

Walk-ins converted into buyers

Average Transaction Value

Average bill value

Units Per Transaction





Number of products per bill

Styling Conversion

Complete-look purchases

Customer Retention

Repeat customer purchases

Client Database

New customer acquisition

Customer Satisfaction

Customer feedback

- Required Skills & Qualifications
- 1–3 years of experience in fashion retail, personal styling or premium lifestyle brands.
- Strong understanding of men's fashion and styling.
- Excellent communication and interpersonal skills.
- Good knowledge of fabrics, fits, colours and garment construction.
- Ability to understand different customer personalities and preferences.
- Strong selling, negotiation and relationship-building skills.
- Good presentation and grooming standards.
- Basic knowledge of POS systems and CRM tools.

5. Desired Personality Traits
- Passionate about fashion and personal styling.
- Strong aesthetic sense.
- Confident and articulate.
- Observant and detail-oriented.
- Good listener with an ability to understand customer needs.
- Service-oriented rather than aggressively sales-driven.
- Professional, approachable and well-groomed.

6. What We Expect from a Fashion Consultant at OuterworldAt Outerworld, we believe great clothing is about more than appearance. It is about craftsmanship, quality, fit and attention to detail.

A Fashion Consultant should

1. Help customers understand what makes a garment special.
2. Recommend clothing that complements their personality and lifestyle.
3. Build complete wardrobes rather than sell individual products.
4. Develop lasting relationships with customers.
5. Represent the philosophy of "We Do It Well."

📌 Fashion Consultant (Hyderabad)
🏢 Outerworld
📍 Hyderabad