– Email Marketing & Automation Expert

Experience: 4 Years

Industry: E-commerce

Department: Marketing / CRM & Retention

Role: Email Marketing & Automation Expert

Role Objective

We are looking for an experienced Email Marketing & Automation Expert with ~4 years of relevant experience, preferably from the e-commerce industry, who can independently manage and optimize our CRM and customer communication channels.

The candidate should have strong hands-on expertise in Klaviyo and PushOwl, along with practical experience in Email Marketing, Push Notifications, SMS, RCS and Cold Email Marketing.

The person will be responsible for building automated customer journeys, executing campaigns, improving customer engagement and retention, and driving incremental revenue through CRM channels.

Key Responsibilities

Email Marketing & Klaviyo

- Manage end-to-end email marketing activities using Klaviyo.
- Build, manage, and optimize automated flows with DYnamic content
- Create customer segments based on purchase behavior, engagement, product interest, customer lifecycle, dynamic content etc.
- Plan and execute regular promotional and lifecycle email campaigns.
- Conduct A/B testing of subject lines, content, offers, CTAs, timing, and frequency.
- Monitor email deliverability and campaign performance.
- Analyze metrics such as open rate, CTR, conversion rate, revenue per recipient, unsubscribe rate, and overall revenue generated through email.

Push Notifications – PushOwl

- Manage PushOwl end-to-end.
- Create and optimize push notification campaigns and automated journeys.
- Set up segmentation and behavioral triggers.
- Manage abandoned cart, browse abandonment, promotional, product launch,



back-in-stock, and re-engagement push campaigns.
- Analyze push performance and continuously optimize timing, messaging, targeting, and frequency.

SMS & RCS Marketing

- Plan and execute SMS campaigns for promotions, abandoned carts, product launches, offers, and customer retention.
- Develop and execute RCS campaigns using rich media, product cards, CTAs, and promotional messaging.
- Identify opportunities to integrate Email, Push, SMS, and RCS into a unified customer journey.
- Optimize communication frequency to maximize conversions without negatively impacting customer experience.

Cold Email Marketing

- Plan and execute cold email campaigns for customer/prospect acquisition.
- Manage prospect lists, segmentation, personalization, email sequences, and follow-ups.
- Test different messaging, subject lines, offers, and sequences.
- Track deliverability, bounce rate, response rate, and conversions.

Analytics & Optimization

- Track performance and revenue contribution across all CRM channels.
- Prepare regular performance reports and identify areas of improvement.
- Use customer and campaign data to improve segmentation, targeting, conversion, retention, and repeat purchases.
- Continuously experiment with new automation flows, campaigns, messaging, and customer journeys.





Mandatory Requirements

- 3 - 4 years of relevant experience in Email Marketing / CRM / Marketing Automation.
- E-commerce industry experience is mandatory/preferred.
- Strong hands-on expertise in Klaviyo is mandatory.
- Strong hands-on expertise in PushOwl is mandatory.
- Hands-on experience with:
- Email Marketing
- Marketing Automation
- Push Notifications
- SMS Marketing
- RCS Marketing
- Cold Email Marketing
- Customer Segmentation
- A/B Testing
- CRM / Retention Marketing
- Good understanding of the e-commerce customer lifecycle.
- Strong analytical and reporting skills.
- Good copywriting and communication skills.
- Experience with Shopify platform will be an advantage.

Preferred Candidate ProfileThe ideal candidate should be someone who is hands-on and execution-oriented, rather than someone who only manages or coordinates campaigns. They should be capable of independently:

- Setting up CRM campaigns and automation from scratch
- Building complex customer segments
- Identifying gaps in the existing customer journey
- Designing and implementing recent automation flows
- Analyzing campaign performance
- Running experiments and A/B tests
- Improving retention and repeat purchases
- Taking ownership of CRM-driven revenue

Key Performance AreasThe candidate will primarily be evaluated on:

- Revenue generated through Email, Push, SMS & RCS
- Email and Push automation/flow performance
- Customer retention and repeat purchase rate
- Customer engagement
- Conversion rate
- Campaign ROI
- Growth in CRM-driven revenue
- Improvement in customer LTV
- Deliverability and database health

📌 Email Marketing Specialist (Gurugram)
🏢 ZIPDecor
📍 Gurugram