Email Marketing Specialist

Brands: RIDHI & Cotton Print Club | Experience: 2–4 years (mid-level) | Location: Jaipur (in-office) | Type: Full time

About the role

We're hiring an Email & SMS Marketing Specialist to own retention and lifecycle revenue for our two D2C brands. You'll run Klaviyo end to end: flows, campaigns, segmentation and testing. Your main job is to turn first-time buyers into repeat customers. Strong lifecycle automation skills are essential for this role.

What you'll do

- Build and improve automated flows: welcome, abandoned checkout, browse abandonment, post-purchase upsell and win-back.
- Run the campaign calendar: plan and send weekly campaigns for launches, offers and seasonal moments.
- Grow and segment the list: build high-quality audiences and run SMS automations that follow compliance rules.
- Test all the time: A/B test subject lines, creative, send times and offers.
- Report on results: share a weekly report on revenue contribution, opens, clicks, conversions and deliverability, with clear next steps.




- Work with design: partner with our designer to create on-brand emails that convert.

What you must have

- Experience at a D2C e-commerce brand (mandatory). We'll only consider candidates who have run email/SMS marketing for a direct-to-consumer online brand.
- 2–4 years of hands-on work in Klaviyo or Omnisend, building both flows and campaigns.
- A track record of measurable email/SMS revenue, with numbers you can share.
- Strong copywriting that sounds natural and persuades.
- Solid understanding of deliverability, list hygiene and SMS compliance.
- A data-driven habit of improving campaigns based on lifecycle performance.

Nice to have

- Experience with the Shopify–Klaviyo integration.
- Basic HTML/CSS and Canva skills.
- Experience in fashion, home or lifestyle categories.

Tools

Klaviyo or Omnisend, Shopify, and Figma or Canva (a plus).

Budget: 4-6 LPA

📌 Email Marketing (Jaipur)
🏢 Ridhi Home u0026 Living
📍 Jaipur