Position: Senior Manager, Edge AI Marketing

Location: Noida

Band: E3.2, Senior Manager

Experience required: 8–10 years

HCLTech is a global technology company, home to more than 223,000 people across 60 countries. We deliver industry-leading capabilities centered around AI, digital, engineering, cloud and software, powered by a broad portfolio of technology services and products.

Physical AI is one of HCLTech’s most strategic growth areas, and Edge AI, our AIoT practice, is a core pillar of that portfolio. Edge AI helps enterprises transform physical operations, turning data from shop floors, warehouses and field sites into real-time decisions. We combine multimodal AI, computer vision, digital twins, edge intelligence, generative AI and agentic AI so that assets and processes can sense, decide and act.

Our solutions include VisionX, a repeatable edge-to-cloud platform that processes video, audio, image and IoT sensor data and delivers insights at the edge; TraceX for real-time inventory and asset tracking; SmarTwin for AI-led simulation and optimization of operations; and iEdgeX, an AI foundation for bringing enterprise-wide intelligence closer to the physical world.

We are seeking a Senior Manager, Edge AI Marketing to lead the go-to-market for Edge AI as part of the broader Physical AI marketing charter. Reporting to the Head of Physical AI Marketing, you will shape the Edge AI marketing strategy and bring it to life through campaigns, launches, content and sales enablement. The role must reinforce the overarching Physical AI narrative while giving Edge AI a distinct, compelling voice in the market.

You will work closely with Product, Solution, Sales, Presales and Alliance teams to keep our story consistent, discoverable and sales-ready across manufacturing, logistics, energy and other asset-intensive industries worldwide.





Responsibilities:

- Product and Solution Marketing Strategy: Own and execute the marketing strategy for Edge AI, shaping the narrative, messaging and market positioning through go-to-market and experiential campaigns that align with business objectives and build brand awareness.
- Launch Management: Drive end-to-end pre-launch and launch planning for Edge AI offerings, including timelines, messaging and execution. Partner with cross-functional teams to prioritize milestones and keep stakeholders aligned.
- Positioning and Messaging: Build clear, compelling positioning and messaging frameworks, GTM materials, enablement content and conceptual/demo videos that show how Edge AI creates value for clients.
- Integrated Marketing Campaigns: Plan, execute and optimize integrated campaigns across digital, events, email and other channels to drive demand generation, accelerate pipeline and increase adoption.
- Account-Based Marketing (ABM): Develop and run ABM programs for strategic accounts and partners, using 1:1 and 1:few plays to maximize engagement and influence.
- Customer Stories and Thought Leadership: Turn client wins and delivery stories into case studies, success stories and thought-leadership content, working closely with delivery and client teams.
- Performance Measurement and Analytics: Measure and report on marketing and GTM program performance,



evaluate campaign effectiveness and provide data-driven insights and recommendations for continuous improvement.
- Market and Competitive Intelligence: Track AI and Physical AI industry trends, analyze analyst reports and perform competitive analysis to inform GTM strategy, positioning and offering development.

Qualifications:

- 8–10 years of B2B marketing and product/solution marketing experience, preferably in technology services, enterprise software or SaaS companies.
- Proven track record of executing successful product marketing strategies and go-to-market plans, including launches.
- Expertise in positioning, messaging and value proposition development.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Strong analytical skills to conduct market research and competitive analysis and generate customer insights that drive strategy.
- Experience in sales enablement, developing collateral, training and tools that support revenue growth.
- Ability to track and measure marketing success metrics, including impact on pipeline, revenue and GTM ROI.
- Good understanding of AI, GenAI and Physical AI, including LLMs, agentic AI, computer vision, IoT, edge computing, digital twins and OT/IT convergence.
- Effective at building cross-functional relationships and influencing stakeholders, with excellent communication, presentation and interpersonal skills.
- Experience managing external agencies to produce high-quality marketing materials and programs.
- Ability to excel in fast-moving, dynamic environments while applying creative and creative problem-solving.
- Degree in Marketing or Business Administration; MBA preferred.

You will be part of a close-knit, highly passionate team working in one of the most talked-about areas in the technology industry today.

📌 Edge AI Senior Marketing Manager (Noida)
🏢 HCLTech
📍 Noida