Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.

With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.

We stand among the top 50 analytics company in India.

Please visit http://www.hansacequity.com for further understanding.

LinkedIN page : https://www.linkedin.com/company/hansacustomerequity/

Responsibilities

- Manage and optimize Google Ads and Meta Ads, primarily for lead generation.
- Handle BFSI campaigns across loans, insurance, fintech, lending and financial products.
- Own the complete funnel, from lead generation to CPL, lead quality and conversions.




- Optimize campaigns across budgets, audiences, creatives and overall performance.
- Work with GA4, GTM, Google Ads, Meta Ads Manager and Looker Studio.
- Prepare performance reports, analyse campaign metrics and provide actionable insights.
- Independently create media plans from scratch, including budget allocation, channel selection, audience targeting and campaign strategy.
- Plan, launch and scale campaigns while continuously optimizing budgets, audiences, creatives and performance.

Requirements

- 3+ years of hands-on Performance Marketing experience.
- Strong BFSI lead-generation experience across loans, insurance, fintech, lending or financial products.
- Hands-on expertise in Google Ads and Meta Ads.
- Proven experience in creating media plans from scratch and independently setting up, executing and scaling campaigns.
- Solid understanding of CPL, CAC, CTR, CVR and lead quality.
- Experience with GA4, GTM and conversion tracking.
- Strong analytical, optimization and reporting skills.
- Agency experience preferred.
- Knowledge or hands-on experience in Generative Engine Optimization (GEO) would be an added advantage.

📌 Digital Media Planning Professional (Mumbai)
🏢 Hansa Cequity
📍 Mumbai