– Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Experience: 0–3 Years (Based on company requirements)

Job Type: Full-Time

Job Summary

We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to plan, execute, and manage digital marketing activities. The candidate will be responsible for improving the company's online presence, generating leads, increasing brand awareness, and driving website traffic through various digital marketing channels.

Key Responsibilities

1. Social Media Marketing

- Manage social media accounts such as Instagram, Facebook, LinkedIn, and YouTube.
- Create and schedule engaging social media posts.
- Develop social media strategies to increase followers and engagement.
- Monitor comments, messages, and audience interactions.

1. Search Engine Optimization (SEO)

- Perform keyword research and competitor analysis.
- Optimize website content for search engines.
- Improve website rankings on Google.
- Monitor website traffic and SEO performance.

1. Google Ads & Paid Marketing

- Create and manage Google Ads campaigns.
- Plan and execute paid advertising campaigns.
- Monitor campaign performance and optimize advertising budgets.
- Generate quality leads through paid campaigns.

1. Content Marketing

- Create marketing content for websites, blogs, and social media.
- Coordinate with graphic designers and content creators.
- Develop creative marketing ideas and promotional campaigns.

1. Email & WhatsApp Marketing





- Plan and execute email marketing campaigns.
- Manage promotional messages and customer communication.
- Generate leads through email and WhatsApp campaigns.

1. Analytics & Reporting

- Track website traffic and campaign performance.
- Prepare weekly and monthly marketing reports.
- Analyze leads, conversions, and engagement.
- Suggest improvements based on marketing data.

Required Skills
- Good knowledge of Digital Marketing concepts.
- Knowledge of SEO and SEM.
- Experience with Google Ads and Meta Ads.
- Knowledge of social media management.
- Basic knowledge of Canva or graphic design tools.
- Familiarity with Google Analytics and Google Search Console.
- Valuable communication and writing skills.
- Creative thinking and problem-solving abilities.

Educational Qualification
- Any Bachelor's Degree (BBA, B.Com, B.Sc, BA, BCA, etc.).
- Digital Marketing certification is an added advantage.

Key Performance Indicators (KPIs)
- Website traffic growth.
- Social media followers and engagement.
- Number of leads generated.
- Cost per lead (CPL).
- Google search ranking improvements.
- Advertising campaign ROI.
- Conversion rate.

Job Requirements
- Ability to work independently and as part of a team.
- Willingness to learn new digital marketing trends and tools.
- Ability to manage multiple marketing activities.
- Result-oriented approach with good time management.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Salem)
🏢 Narayana Group of Educational Institutions
📍 Salem