Digital Marketing Executive (Chennai)

Digital Marketing Executive (Chennai)

12 Nov
|
Growmile
|
Chennai

12 Nov

Growmile

Chennai

About Growmile

Growmile is a results-driven digital marketing agency based in Chennai, working primarily with businesses in various locations.

We help businesses grow through Local SEO, Google Ads, Meta Ads, website development, and other digital marketing strategies focused on generating real business results.

We believe in practical skills, creative thinking, continuous learning, and taking ownership of our work.

About the Role

We are looking for a passionate, curious, and self-driven Digital Marketing Executive with hands-on experience in SEO, Local SEO, Google Ads, and Meta Ads.

This is not a role where you simply follow a checklist, complete assigned tasks, and move on.

We want someone who understands why they're doing something, how it impacts results, and what can be improved.

You will work on real client projects, mainly targeting the US and global market, and collaborate with our SEO, website, and marketing teams.

If you enjoy solving marketing problems, experimenting with new strategies, analyzing results, and continuously learning new things, you could be a great fit.

Important: This is a full-time, work-from-office position at Mangadu, Chennai (near Poonamallee). Please apply only if you're comfortable commuting to this location.

What You'll Do

SEO & Local SEO

- Manage SEO campaigns for client websites.
- Perform keyword research, competitor analysis, and content optimization.
- Work on on-page, off-page, and technical SEO.
- Optimize Google Business Profiles to improve local search visibility.
- Build and manage citations, business listings, and backlinks.
- Identify and fix SEO issues affecting website performance.
- Improve internal linking, website structure, and content relevance.
- Monitor keyword rankings, organic traffic, and search visibility.
- Stay updated with Google algorithm changes and SEO best practices.

Google Ads & Meta Ads

- Create, manage, and optimize Google Ads campaigns.
- Manage Facebook and Instagram advertising through Meta Ads Manager.
- Perform keyword research, audience research, and competitor analysis.
- Write engaging ad copy and test different ad variations.
- Monitor campaign performance, conversions, and lead quality.
- Identify wasted ad spend and opportunities to improve results.
- Track important metrics like CPC, CTR, CPA, and conversions.
- Continuously test and improve advertising strategies.

Website Management & Analytics

- Manage and update WordPress websites.
- Publish and optimize website content, blogs, and landing pages.
- Handle basic WordPress updates and plugin management.
- Use Google Analytics 4 and Google Search Console to monitor performance.




- Identify website issues and coordinate with developers when needed.
- Prepare clear and meaningful campaign performance reports.
- Understand how website improvements impact traffic, conversions, and leads.

AI Skills & Smart Working

At Growmile, we encourage using AI tools like ChatGPT, Claude, Gemini, and other AI-powered marketing tools to make work faster and more efficient.

However, we don't want someone who blindly follows AI-generated suggestions without understanding them.

You should know how to:

- Use AI to speed up research, analysis, and repetitive tasks.
- Use AI to brainstorm marketing strategies and content ideas.
- Verify AI suggestions before implementing them.
- Identify when AI-generated information is inaccurate or irrelevant.
- Combine AI tools with your own marketing knowledge and judgment.
- Find smarter ways to complete work without compromising quality.

AI should help you work smarter, not replace your thinking. Your marketing knowledge, critical thinking, and problem-solving skills matter more than any AI tool.

What We're Looking For

- 6 months to 3 years of practical digital marketing experience.
- Good understanding of on-page, off-page, and technical SEO.
- Hands-on knowledge of Local SEO and Google Business Profile optimization.
- Practical knowledge of Google Ads and Meta Ads.
- Basic WordPress management skills.
- Familiarity with Google Analytics 4 and Google Search Console.
- Ability to research, analyze, and solve marketing problems.
- Good written and verbal communication skills.
- Attention to detail and willingness to learn.
- Ability to work independently and take responsibility for assigned projects.

Bonus Skills

Experience with any of the following would be an advantage:

- Google Tag Manager and conversion tracking.
- Google Ads conversion optimization.
- Google Business Profile management for US businesses.
- Ahrefs, Semrush, Screaming Frog, or other SEO tools.
- Google Looker Studio.
- Call tracking and lead attribution.
- Basic HTML and CSS.
- AI-assisted marketing workflows.
- Experience working with international clients.

You don't need to know every tool, but you should have strong fundamentals and be willing to learn. We Value Problem-Solving More Than Task Completion

We don't want someone who simply says:

"I optimized the page."





"I created 20 backlinks."

"I launched the campaign."

We want someone who asks:

- "Did the changes improve rankings or traffic?"
- "Why isn't this page ranking despite optimization?"
- "Why are we getting clicks but no leads?"
- "Are the ads attracting the right audience?"
- "What can we do differently to improve the results?"

Completing tasks is important, but understanding their impact is even more important. Who Will Be a Great Fit?

You'll enjoy this role if you:

- Genuinely enjoy digital marketing.
- Are curious about how Google and other marketing platforms work.
- Like researching and solving problems.
- Don't blindly follow instructions without understanding the purpose.
- Enjoy testing new ideas and learning from the results.
- Take ownership of your work.
- Are comfortable learning new tools and technologies.
- Can accept feedback and continuously improve.
- Care about delivering results for clients.
- Want to build a long-term career in digital marketing.

Who This Role Is NOT For

This role may not be right for you if:

- You only want to complete assigned tasks without understanding the results.
- You depend entirely on AI for marketing decisions.
- You aren't interested in learning new skills.
- You don't enjoy analyzing data or solving problems.
- You need detailed instructions for every small task.
- You aren't comfortable taking responsibility for your work.
- You're looking for a remote or hybrid position.

Why Join Growmile?

- Work on real digital marketing campaigns for international clients.
- Gain hands-on experience with SEO, Google Ads, Meta Ads, and Local SEO.
- Learn advanced marketing strategies and modern AI-powered workflows.
- Work with an experienced and supportive team.
- Get opportunities to experiment, learn, and improve your skills.
- Grow your career based on your skills, performance, and contributions.
- Be part of a growing digital marketing agency where your ideas matter.

How We Evaluate Candidates

We value practical knowledge and problem-solving skills more than certificates or resume keywords.

Shortlisted candidates may be asked to complete a small practical assessment involving SEO, Google Ads, or Local SEO.

We want to understand how you approach marketing problems, analyze data, and suggest improvements.

How to Apply

Please share your updated resume along with any relevant work experience or examples of campaigns you've managed.

Important: Our office is located in Mangadu, Chennai, near Poonamallee. This is a full time, work-from-office role. Please make sure you're comfortable with the location before applying.

📌 Digital Marketing Executive (Chennai)
🏢 Growmile
📍 Chennai

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