Experience: 2-4 Years

Location: Turbhe, Navi Mumbai

Employment Type: Full-Time

Working Days: Monday to Friday

Role Overview

We are looking for a creative and result-oriented Digital Marketing Executive with 2-4 years of experience, preferably in the Software/IT industry. The ideal candidate should have hands-on experience in digital marketing, content creation, SEO, social media marketing, and online campaign management.

We are particularly looking for someone who understands software/product marketing and is comfortable creating visual content, graphics, presentations, and promotional videos to support marketing initiatives.

Key Responsibilities

- Plan, execute, and manage digital marketing campaigns across various online platforms.
- Manage and coordinate company website redesign, updates, and content management.
- Create engaging marketing content, including blogs, articles, social media posts, videos, presentations, and promotional materials.
- Handle social media platforms and develop strategies to improve brand awareness and engagement.
- Conduct market research, competitor analysis, and customer behaviour analysis.
- Plan and execute email marketing and SMS campaigns while maintaining marketing databases.
- Implement SEO strategies and monitor website performance using Google Analytics and Google Search Console.
- Track campaign performance using UTM parameters and other analytics tools.
- Collaborate with development and design teams for campaign execution,



landing page optimization, and website improvements.
- Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications

- 2-4 years of experience in Digital Marketing or a related field.
- Experience in Software/IT industry marketing, preferably promoting software products, SaaS solutions, or technology services.
- Hands-on experience in content creation, social media marketing, and digital campaign management.
- Good understanding of SEO, CRO, website management, and online marketing strategies.
- Experience with Google Analytics, Google Search Console, UTM tracking, and email marketing platforms.
- Comfortable with visual content creation, graphic designing, and video creation/editing for social media and promotional campaigns.
- Ability to create engaging presentations, marketing creatives, and promotional content.
- Excellent written and verbal communication skills in English.
- Strong organizational, multitasking, and time-management skills.

Positive to Have

- Knowledge of WordPress and basic HTML/CSS.
- Experience with marketing automation tools.
- Experience in B2B marketing and promoting technology-based products or solutions.

Important: We are looking for someone with a software/IT marketing background who can handle both digital marketing activities and creative promotional content, including visuals and videos.

📌 Digital Marketing Executive (Navi Mumbai)
🏢 Inogic Tech
📍 Navi Mumbai