- To prepare annual marketing plan including marketing budget for all products and new product in line with Business objective.
- To work with Business Development team in portfolio planning for new products and therapeutic areas.
- To track variance against the annual marketing plan and ensure monthly marketing MIS is prepared on time.
- To prepare annual calendar for all seminars and events in brand building.
- To prepare plan for continuous medical education (CME) for Provis products through doctors’ seminars and conferences.
BRAND MANAGEMENT
- To develop market strategy to ensure effective product placement with respect to market opportunities.
- To analyse competitor’s products to identify opportunities/threats.
- To develop marketing plans for assigned products with detailed activities with help of Business Head and Sales Head.
- To ensure preparation and design of brand communication for the doctors
- To ensure all collaterals and promotional material are printed/purchased and dispatched on time and within budget.
- To ensure appropriate communication during cycle meeting to the sales team on brand positioning and changes in product information
- To be responsible for seminars, events collateral materials and other marketing communication on time and within budget.
- To ensure implementation of brand strategies through sales team by close monitoring of activities in the field and ROI.
- To analyse ROI of marketing initiatives by tracking increase in number of prescription, increase in revenue,
and other indicators both from Internal audit process and external market surveys.
NEW PRODUCTS LAUNCH
- To prepare new product launch plan.
- To analyse market survey data before launch, build a business case for positioning, take a buy in of senior leadership team and prepare detailed activities for the launch.
- To ensure that new products are competitively positioned through innovative and differentiated marketing plan.
- To coordinate with market agencies for all activities related to launch for on time and within budget delivery.
SALES SUPPORT
- To support sales with on time product information, displays, collaterals as per the quarterly plan.
- To work with sales on understanding key customer feedback and incorporate same in product feedback to R&D;/Senior Mgt Team.
- To jointly work with sales team on the field to gather direct feedback on products, marketing initiatives etc.
- To work with sales to develop key opinion leaders for Provis products.
- To ensure on time product information and training to the sales team on current product launch.
OTHERS
- To drive I-Pro club activities as per plan for key doctors.
- To coordinate and organize meetings for Medical Advisory Board.
- To work with cross-functional teams in driving day to day activities.
- To ensure team is motivated and regular feedback is provided for development of the team.
EDUCATION AND EXPERIENCE
12 + years of experience of sales and marketing in pharmaceutical business.