Job Title: Performance Marketing Executive/Senior Executive

Location: Netaji Subhash Place - New Delhi

Experience: 2–3 Years

About the Role:

We are looking for a Performance Marketing Executive/Senior Executive to join our growing D2C team at MARS Cosmetics. This role will focus on hands-on execution and optimization of Meta and Google Ads, driving revenue growth on our website while maintaining efficient ROAS.

Key Responsibilities:

- Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns (Search, Shopping, Display, YouTube.
- Track daily performance across CPC, CPA, ROAS, CTR, and conversion rate.
- Manage campaign structures, audiences, creatives, and budget
- Coordinate with creative teams for ad copies, hooks, and creative
- Run A/B tests on creatives, audiences, and funnel
- Monitor website performance using GA4, Meta Ads Manager, Google Ads, and Shopify analytic




- Optimize product-level campaigns (best sellers, launches, offers
- Prepare daily/weekly reports with insight
- Stay updated with platform changes and best practice

Requirements:

- 2–3 years of hands-on experience managing Meta & Google Ads for D2C or e-commerce brands
- Robust understanding of performance marketing funnels
- Experience with catalog ads, remarketing, and lookalike audiences
- Familiarity with Shopify, GA4, and conversion tracking
- Robust analytical skills and proficiency in Excel/Google Sheets
- Experience in beauty, fashion, or lifestyle brands is a plus

What We’re Looking:

For

- Execution-focused mindset
- Comfortable with daily optimizations
- Performance-driven and ownership-oriented
- Ability to work in a fast-paced D2C environment

📌 C Performance Marketing Executive (Delhi)
🏢 MARS Cosmetics
📍 Delhi