Role & Responsibilities

Position: CRM & BUSINESS DEVELOPMENT MANAGER

Department: Sales & Business Development

Location: Delhi NCR

Experience: 3 to 5 years

Qualification: MBA in Marketing Mandatory

Role Objective: Diviniti is looking for a dynamic and result-oriented CRM & Business Development Manager to lead customer relationship management, business development, lead generation, and sales conversion activities. The role offers an prospect to manage the complete customer lifecycle, develop existing customer relationships, generate new business opportunities, and drive revenue growth.

IMPORTANT: This is a combination of CRM management, customer relationship development, and active sales generation. The candidate must be comfortable handling customers directly, pursuing sales opportunities, and converting leads into revenue.

Key Responsibilities:

1. CRM & Customer Relationship Management

- Manage and develop the company's customer database.
- Consolidate, organise, and segment customer data across various sales channels.
- Build and manage customer engagement and loyalty programmes.

2. Lead Generation & Business Development

- Generate new business opportunities through customer referrals, networking, and database mining.
- Identify potential corporate, wedding and premium gifting customers.
- Develop referral networks and business relationships.
- Research prospective customers and develop new sales pipelines.

3. Sales & Lead Conversion





- Handle incoming enquiries through website, WhatsApp, email, and telephone.
- Understand customer requirements and recommend suitable products.
- Prepare quotations, product presentations, and proposals.
- Conduct timely follow-ups and convert enquiries into confirmed orders.

4. WhatsApp & Digital Customer Engagement

- Manage customer communication through WhatsApp Business.
- Develop customer engagement campaigns and promotional communication.

5. Reporting & Performance Management

- Maintain CRM records and sales dashboards.
- Track leads, conversion ratios, repeat orders, and referral business.
- Prepare periodic sales and performance reports.
- Analyse customer behaviour and identify opportunities for revenue growth.

Key Skills Required:

- MBA in Marketing is mandatory.
- 3 to 5 years of relevant experience in CRM, sales, business development, or customer relationship management.
- Excellent written and spoken English is essential.
- Strong communication, presentation, and negotiation skills.
- Proficiency in MS Excel, Word, and PowerPoint.
- Working knowledge of CRM platforms such as Zoho CRM, HubSpot, or similar tools.

Preferred Candidate Profile: The ideal candidate should possess excellent written and spoken English, strong interpersonal skills, a commercial mindset, and the ability to independently manage multiple responsibilities.

📌 Crm & Business Development Manager (Delhi)
🏢 Diviniti Global
📍 Delhi