Job Title: Content Strategist

Company: Roavion Automotive Pvt. Ltd. (Autobacs India)

Location: Vyttila, Kochi, Kerala — On-site

Job Type: Full-time

Experience: 2–4 Years

About the Company

Autobacs India is India's leading premium aftermarket automotive brand — 11 years in business, 42+ distributors nationwide, 10,000+ customers, and teams operating across India, Bangkok, and China. We're not selling accessories. We're building a category from the ground up — educating the Indian market on what premium automotive culture actually looks like.

We're currently on an aggressive scaling trajectory toward IPO. The work you do here doesn't disappear into a feed. It becomes the foundation of a publicly listed company's brand identity.

About the Role

We need a Content Strategist who owns the entire content universe — not someone who schedules posts and writes captions. You will decide what the brand sounds like, what we publish, and where the content strategy goes next.

You'll work directly with the Founder and leadership team. Your decisions will shape the brand, not just support it.

What You'll Own

- The content calendar and creative direction across Instagram, Meta ads, and emerging formats
- Original IP development — including our comic series, from concept to publish, on schedule
- The brand voice — you define what sounds like Autobacs India and what doesn't
- Performance-driven decisions — if content doesn't move the needle,



you kill it or fix it. No committees.

What We Need
- 2–4 years of content experience that built audiences, not just posted to them
- A portfolio showing range: copy, concept, campaign thinking, not just graphics with captions
- Robust instinct for automotive, gearhead, or premium lifestyle culture
- Self-starter who pitches ideas without being asked — because you already know they'll work
- You move fast. You see what's working and double down. You don't wait for permission to iterate.

Why This Matters We're educating a market from scratch. The content you create is often the first real impression someone has of this entire product category.

Every

Reel, every post, every campaign — that's the brand's handshake with a customer who's never seen anything like this before.

How to Apply

Step 1: Complete the screening assessment at autobacsindia.com/careers/#rv-form Step 2: Email your CV and portfolio to [email protected]

Applications without a completed assessment will not be considered.

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Experience:
- Content Strategist: 2 years (Required)

Language:
- English , Hindi , Malayalam (Required)

Work Location: In person

📌 Content Strategist (Vyttila)
🏢 ROAVION AUTOMOTIVE
📍 Vyttila