: Content Strategist

Department: Marketing & Branding

Location: Anjuna, North Goa

Company: Melhor Group

Reporting To: Management / Marketing Head

About the Role

We are looking for a creative, strategic, and result-oriented Content Strategist who can develop and execute compelling content strategies to strengthen the brand identity of Melhor Group and its projects.

The ideal candidate should have a strong understanding of luxury branding, real estate marketing, digital storytelling, and audience engagement. The individual will be responsible for conceptualising content ideas, planning marketing campaigns, developing creative narratives, and ensuring consistent brand communication across digital and offline platforms.

Key Responsibilities

1. Content Strategy & Planning

- Develop comprehensive content strategies aligned with the company's business objectives and brand positioning.
- Create monthly content calendars for all company projects and brands.
- Identify content opportunities, industry trends, and audience preferences.
- Develop creative concepts for campaigns, promotional activities, and brand storytelling.
- Ensure consistency in brand voice, messaging, and visual communication.

2. Luxury Real Estate Content

- Develop engaging content for luxury residential projects, villas, apartments, and plotted developments.
- Create compelling project narratives highlighting location advantages, lifestyle, architecture, amenities, and investment potential.
- Understand the target audience, including HNIs, investors, second-home buyers, and luxury homebuyers.
- Develop content that communicates exclusivity, lifestyle aspirations, and the long-term value of the projects.
- Translate project features into strong marketing propositions.

3. Digital & Social Media Content

- Strategise content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.




- Conceptualise reels, promotional videos, walkthroughs, property showcases, and brand films.
- Develop creative briefs and scripts for video production, photography, and digital campaigns.
- Work closely with graphic designers, videographers, photographers, and digital marketing teams.
- Monitor content performance and continuously improve engagement and reach.

4. Copywriting & Communication

- Write compelling captions, website content, blogs, brochures, advertisements, email campaigns, and promotional material.
- Develop video scripts, campaign headlines, taglines, and storytelling concepts.
- Ensure all communication reflects the company's premium positioning.
- Review and edit content before publication to maintain quality and accuracy.

5. Campaign Management & Coordination

- Coordinate with internal teams, external agencies, influencers, and production vendors.
- Plan and execute content campaigns for project launches, events, festive promotions, and sales initiatives.
- Ensure timely delivery of all planned content.
- Maintain a structured content approval and execution process.

6. Research & Performance Analysis

- Research competitors, market trends, and emerging content formats.
- Track content performance through reach, engagement, enquiries, and audience growth.
- Identify successful content formats and recommend improvements.
- Align content strategies with marketing and sales objectives.

Required Skills & Qualifications





- Bachelor's degree in Marketing, Mass Communication, Journalism, Advertising, or a related field.
- 3–5 years of relevant experience in content strategy, digital marketing, or brand communication.
- Experience in luxury real estate, hospitality, lifestyle, or premium consumer brands will be preferred.
- Excellent English writing, editing, and storytelling skills.
- Strong understanding of social media platforms and digital content trends.
- Ability to conceptualise creative campaigns and develop engaging video scripts.
- Familiarity with content analytics and digital marketing tools.
- Strong organisational, communication, and coordination skills.

Key Performance Indicators (KPIs)

- Quality and consistency of content output.
- Timely execution of monthly content calendars.
- Social media reach, engagement, and audience growth.
- Quality of creative campaigns and brand storytelling.
- Website traffic and content-driven enquiries.
- Effectiveness of content in supporting sales and brand awareness.
- Coordination and delivery efficiency with external creative agencies.

Ideal Candidate Profile We are looking for someone who is:

- Creative yet commercially oriented.
- Strategically minded with strong execution capabilities.
- Able to understand and communicate luxury and premium brand positioning.
- Proactive, independent, and accountable.
- Comfortable working in a fast-paced, growing real estate organisation.
- Capable of converting ordinary project information into compelling brand stories.

Employment Type: Full-time Work Location: Anjuna, North Goa

Pay: ₹336,000.00 - ₹480,000.00 per year

Advantages

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Content Strategist (Anjuna)
🏢 Melhor Group
📍 Anjuna