Company Description Popular Foods Co. is a multi-category Indian food brand built on more than a century of family business legacy, now modernized and expanded since its founding in 2016. The company offers over 250 SKUs across rice, pulses, dry fruits, dates, spices, organics, flours, and health-focused food products. Its operations emphasize disciplined sourcing, strict grading standards, and process-driven quality control, with products tested multiple times in labs and responsibly packed for safety and consistency.

With strong visibility on leading marketplaces and a growing offline presence, Popular Foods Co. delivers premium staples at competitive prices. The company is committed to earning long-term kitchen trust through reliability, scale, and uncompromised product quality.

Role Description The Business Development Associate is a full-time, on-site role based in Nelamangala. This position focuses on identifying and qualifying new business opportunities, managing leads, and supporting sales growth across both online and offline channels. Day-to-day responsibilities include conducting market research, analyzing customer and competitor trends, preparing and delivering presentations to prospective partners or clients, and maintaining accurate records in CRM or sales tracking tools.

The role also involves coordinating with internal teams on pricing, product information,



and promotional activities, and assisting in the execution of business development strategies. The individual is expected to build strong qualified relationships, follow up proactively, and contribute to revenue and market share expansion for Popular Foods Co.

Qualifications

- Candidates should possess strong presentation-related skills, including Presentation Skills and experience creating and delivering Presentations.
- Candidates should possess business development skills, including Lead Generation and Market Research capabilities.
- Candidates should possess excellent Communication skills, both verbal and written, for internal collaboration and client interaction.
- Experience in FMCG, food products, or consumer goods sales or business development is highly beneficial.
- Proficiency with MS Office tools (Excel, PowerPoint, Word) and familiarity with CRM or sales tracking software is preferred.
- Ability to work on-site in Nelamangala, manage field visits when required, and build and maintain professional relationships.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field is preferred; relevant experience in lieu of formal education may be considered.
- Strong analytical mindset, goal orientation, and willingness to learn and adapt in a fast-growing organization.

📌 Business Development Associate (Nelamangala Town)
🏢 Popular Foods
📍 Nelamangala Town