Role Overview The Braze Campaign Specialist / Developer focuses on the day-to-day configuration, segmentation, asset assembly, and QA-ready staging of marketing campaigns, scheduled promotional broadcasts, and targeted lifecycle nudges within the customer engagement platform.

Key Responsibilities

 Campaign Building &

- Configuration: Build and configure campaigns ,

branching multi-channel Canvases using Canvas Flow across Email, SMS, In-App

Messages, and Push notifications.

 Audience Segmentation: Create and maintain dynamic audience segments utilizing custom attributes, user behavior filters, engagement recency, and subscription statuses.

 Template &

- Content Assembly: Populate responsive HTML/CSS email templates with approved localized copy, creative assets, deep links, and tracking parameters.

 A/B Testing Configuration: Set up multivariate and A/B split tests (subject lines, send times, creative layouts) with automated winner selection rules.

 Compliance Checks: Enforce subscription group assignments, GDPR consent filters,



and frequency capping rules across all outbound messages.

Required Qualifications &

- Experience

 Experience: 3–5+ years in marketing automation operations and campaign execution, with 2+ years hands-on experience in Braze.

 Technical Skills: Intermediate Liquid scripting, HTML/CSS email formatting,

URL parameters/UTM tagging, and segment query construction.

 Attention to Detail: High precision in verifying copy decks, character limits, link validity, and image rendering across international locales.

 Process Discipline: Experience working within rapid-paced Agile sprint cycles and structured QA handoff processes.

Key Deliverables

 Production-Ready Braze Campaign Configurations

Public

 Segment Definitions &

- Preference Filter Sets

 Multivariate A/B Test Setups &

- Result Summaries

 Pre-Deployment Staging Assets &

- Checklists

📌 Braze Campaign Specialist / Developer - Wipro (India)
🏢 Trigent Software
📍 India