We are seeking an experienced Lead Architect with deep expertise in Braze and/or Iterable to lead the design, architecture, implementation, and optimization of enterprise-scale customer engagement platforms. The ideal candidate will drive omnichannel marketing transformation initiatives, define Martech architecture strategies, and guide cross-functional teams in delivering personalized customer experiences across email, push, SMS, in-app messaging, and emerging channels.

This role requires a robust blend of technical architecture, customer data strategy, integration expertise, and stakeholder management to enable scalable, data-driven customer engagement solutions.

Key Responsibilities

Platform Architecture & Strategy

- Lead end-to-end architecture design for Braze and/or Iterable implementations.
- Define scalable customer engagement architectures supporting global, multi-brand, and multi-region deployments.
- Establish Martech ecosystem strategies integrating CDPs, CRM platforms, customer data warehouses, analytics tools, and marketing automation solutions.
- Develop architecture standards, governance frameworks, and best practices for campaign execution and customer lifecycle management.

Solution Design & Implementation
- Customer journey orchestration
- Real-time personalization frameworks
- Segmentation strategies
- Event-driven marketing architectures
- Triggered messaging solutions
- Salesforce
- Adobe Experience Platform
- Segment
- mParticle
- Tealium
- Snowflake
- Databricks
- Google Analytics
- CRM and ERP systems
- Define API, webhook, event-streaming,



and middleware integration patterns.

Customer Data & Personalization
- Design robust customer data models and profile architectures.
- Define event tracking frameworks and customer attribute strategies.
- Establish identity resolution and audience management patterns.
- Enable advanced personalization, recommendation engines, and AI-driven campaign activation.

Technical Leadership
- Provide technical leadership and mentorship to architects, developers, campaign specialists, and consultants.
- Conduct solution reviews, code reviews, and architecture governance sessions.
- Lead estimation, solutioning, and technical proposal creation for new opportunities.
- Collaborate with business, marketing, analytics, engineering, and product teams.

Delivery & Program Leadership
- Lead large-scale implementation programs from discovery through production rollout.
- Drive platform migration initiatives from legacy marketing automation systems.
- Identify performance bottlenecks and recommend optimization strategies.
- Ensure scalability, reliability, compliance, and operational excellence.

Governance & Compliance

- Define data governance and security frameworks.
- GDPR
- CCPA




- HIPAA (where applicable)
- CAN-SPAM
- TCPA
- Establish consent management and preference center strategies.

Required Skills & Qualifications Martech & Customer Engagement Platforms

Strong expertise in

- Braze
- Iterable

Additional experience with:
- Salesforce Marketing Cloud
- Adobe Campaign
- Adobe Journey Optimizer
- Oracle Responsys
- Acoustic Campaign
- HubSpot

Data & Integration Technologies
- REST APIs
- Webhooks
- Event streaming
- Kafka
- ETL/ELT processes
- Customer Data Platforms (CDPs)
- Data Warehousing concepts

Experience with:
- Snowflake
- Databricks
- BigQuery
- Redshift

Preferred Qualifications

- Braze Certified Practitioner/Marketer/Developer certifications.
- Iterable Product Certifications.
- Salesforce, Adobe, or CDP platform certifications.
- Experience leading global enterprise implementations.
- Experience in retail, financial services, telecom, healthcare, travel, or eCommerce industries.
- Consulting background with firms such as Accenture, Deloitte Digital, Publicis Sapient, Merkle, Bounteous, Cognizant, Infosys, or Wipro.Leadership Expectations
- Serve as the Martech thought leader within the organization.
- Influence executive stakeholders and client leadership teams.
- Translate business objectives into scalable customer engagement solutions.
- Drive innovation through AI, predictive analytics, and next-generation personalization capabilities.
- Build and grow high-performing technology and solution architecture teams.

📌 Braze Lead Architect (Bengaluru)
🏢 Bounteous
📍 Bengaluru