We are looking for an accomplished Brand Head (DGM/ GM level) to lead the overall brand strategy, positioning, lifecycle management and growth of a leading electrical appliances company.

The incumbent will drive aggressive brand-building initiatives, high-impact advertising campaigns and integrated marketing strategies to enhance brand awareness, consumer engagement and market positioning. The role involves leading a team of three Brand Managers and working closely with the CMO to achieve the company's brand and business objectives.

Mandatory: Current or previous experience working with a PRODUCT-BASED COMPANY.

Industry: Electrical Appliances / Consumer Durables

Location: South Delhi

Experience: 1520 Years

CTC: Up to 60 LPA (80% Fixed + 20% Variable)

Reporting To: Chief Marketing Officer (CMO)

Team Size: 3 Brand Managers (Direct Reportees)

Key Responsibilities

- Lead complete brand lifecycle management, including brand strategy, positioning, development, growth and repositioning.
- Conceptualise and execute aggressive 360-degree brand promotion and advertising campaigns across TV, digital, print and outdoor media.
- Drive high-impact brand campaigns, celebrity endorsements, influencer marketing and consumer engagement initiatives.
- Strengthen brand awareness, recall, equity and competitive positioning.
- Lead brand communication, creative development and advertising agency management.
- Manage marketing budgets,



media spends and campaign ROI.
- Monitor consumer insights, market trends and competitor activities.
- Lead, mentor and manage a team of three Brand Managers.
- Collaborate with the CMO, sales and product teams to align brand initiatives with business objectives.

Candidate Requirements

- MBA / PGDM in Marketing from a reputed institute.
- 15–20 years of experience in Marketing and Brand Management.
- Experience in Consumer Durables, Electrical Appliances, Consumer Electronics, Home Appliances or FMCG preferred.
- Proven experience in independently managing product brands and their complete lifecycle.
- Must have conceptualised and executed aggressive, high-impact brand campaigns, preferably within the last 3–5 years.
- Experience in managing substantial marketing budgets, advertising agencies and brand teams.
- Strong strategic thinking, creative vision and leadership capabilities.

Significant Eligibility Condition: Candidates exclusively from service-based organisations, IT/ITES, BFSI, telecom services, advertising agencies, media agencies or digital marketing agencies will NOT be considered. Agency-side campaign experience cannot substitute for direct brand management experience in a product-based company. For further assistance WhatsApp/ Call Anuj at (phone hidden) or write at [email protected]

📌 Brand Head For a Leading Electrical Appliances company in South Delhi (New Delhi)
🏢 GIST Management Solutions
📍 New Delhi