We are looking for a highly creative and detail-oriented Brand Identity & Creative Designer who understands the art of building brands through visual communication.
The ideal candidate should have strong expertise in brand identity development, graphic design, image manipulation, and digital creative production.
This role requires someone who can translate brand strategies into compelling visual identities and create high-quality visual content across digital platforms.
We are looking for a designer who thinks beyond aesthetics and understands how design contributes to brand perception, positioning and communication.
Key Responsibilities
- Brand Identity & Visual Design
- Develop complete brand identity systems for different businesses.
- Design logos, logo variations, symbols and brand marks.
- Work on typography, colour palettes and visual language.
- Create brand guidelines and visual identity manuals.
- Design business stationery, brand collateral and marketing materials.
- Develop visual concepts aligned with brand positioning and personality.
- Maintain consistency across all brand touchpoints.
- Social Media & Digital Creative Design
- Design premium-quality social media posts, carousels and campaign creatives.
- Develop creative layouts for Instagram, Facebook and LinkedIn.
- Create promotional, product-focused and brand awareness creatives.
- Design visually compelling advertisements and marketing campaigns.
- Adapt creative concepts across multiple digital platforms.
- Maintain visual consistency across different client accounts.
- Advanced Image Editing & Manipulation
- Perform professional image manipulation and photo compositing.
- Work on product retouching, background replacement and image enhancement.
- Create realistic advertising compositions and promotional visuals.
- Handle colour correction, lighting adjustments and visual effects.
- Transform ordinary product images into premium marketing visuals.
- Demonstrate robust understanding of visual hierarchy, composition and aesthetics.
- Creative Conceptualisation
- Understand creative briefs and translate them into visual concepts.
- Research design trends, competitors and industry references.
- Develop moodboards and visual directions for branding projects.
- Suggest creative improvements and innovative design approaches.
- Collaborate with strategists, copywriters and video editors.
- Ensure every creative communicates the intended brand message.
- Marketing & Brand Collateral
- Design brochures, company profiles and presentations.
- Develop catalogues, product sheets and promotional materials.
- Create exhibition graphics, banners and print-ready designs.
- Work on packaging and other brand communication materials.
- Ensure correct print specifications and production-ready files.
Required Technical SkillsMust-Have Tools:
- Adobe Illustrator (Advanced proficiency.)
- Adobe Photoshop (Advanced proficiency, especially image manipulation and compositing.)
- Adobe InDesign (Working knowledge for brochures, catalogues and brand guidelines.)
Additional Skills:
- Figma Basic to intermediate knowledge.
- Adobe After Effects ( knowledge of motion graphics is an advantage.)
- AI-powered creative tools (Ability to use AI tools for creative exploration and production assistance.)