B Marketing Specialist (Bengaluru)

B Marketing Specialist (Bengaluru)

12 Nov
|
Linksmart Technologies
|
Bengaluru

12 Nov

Linksmart Technologies

Bengaluru

About Linksmart Technologies

LINKSMART is an IP oriented B2B venture that focuses on "Non Clonable Identity of Things" for smarter & credible traceability. Our global patent footprint commands IP rights on multiple Non Clonable technologies in different form factors leveraging innovative combination of technologies like Intelligent Printing/ Advance Computer Vision/ AI/ ML.

Financially Liable Non Clonable

Technology portfolio is becoming global benchmark and LINKSMART proudly leads this transformation. Linksmart's solutions are based on licensable model in advanced security-printing & packaging domain. This post seeks talent for B2B who can understand our technology, communicate its value clearly and create practical marketing support for sales team.

The role

You’ll create campaigns and collateral, manage LinkedIn content and newsletters, and work closely with sales to support customer conversations and help onboarding new team members. Also help building Linksmart’s visibility with brand owners, packaging and printing companies and technology partners.

Key responsibilities

- Plan and execute LinkedIn campaigns, posts and newsletters for business audiences.
- Create and coordinate marketing collateral, including product brochures, presentations, case studies, one-pagers and email campaigns.
- Turn technical product information into clear, accurate and engaging content for prospective customers.
- Work with the sales team to understand customer needs and develop materials that support outreach, meetings and follow-up.
- Support lead-generation campaigns and help track responses and campaign performance.




- Coordinate product knowledge transfer and training materials for new sales team members.
- Support marketing activities around exhibitions, events and partner communications.
- Use AI tools for research, drafting and graphic development, and review all outputs for accuracy, quality and brand consistency.

What we’re looking for

- 1-3 year of work experience OR substantial internship experience in B2B product marketing preferably with technology or industrial product
- Strong written and verbal communication skills.
- Practical experience creating LinkedIn content, campaigns or newsletters.
- Ability to create transparent, professional marketing and sales collateral.
- Confidence working with sales teams and explaining product information.
- Familiarity with AI tools for writing, research and graphics.
- Good organization, attention to detail and a proactive approach to work.

Preferred industry exposure

Experience in one or more of these areas would be useful though not mandatory:

- Packaging, printing, labels or security printing
- Pharma, FMCG or supply-chain traceability
- B2B technology, SaaS or enterprise products

We’re also open to strong candidates from adjacent B2B industries who can learn a technical product and explain it clearly.

Good to have

- Graphic design skills or experience with Canva, Adobe Creative Suite or similar tools.
- Experience with email marketing, CRM platforms or lead-generation campaigns.
- Experience supporting exhibitions, events or partner marketing.

Compensation

Top-of-market salary for candidates with a strong track record with relevant B2B marketing experience

📌 B Marketing Specialist (Bengaluru)
🏢 Linksmart Technologies
📍 Bengaluru

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