SprigStack is a software development firm based in Ahmedabad, providing software development and technology solutions to businesses.

We are looking for a proactive and organised B2B (Business Development) & Marketing Executive to support our business growth through B2B lead generation, LinkedIn prospecting, email outreach and digital marketing activities.

The role involves identifying potential clients, initiating business conversations, generating qualified leads and managing the company's LinkedIn presence through regular content and engagement.

The ideal candidate should have good communication skills, an understanding of B2B lead generation and an interest in marketing for the IT/software industry.

Key Responsibilities

Business Development & Lead Generation

- Research and identify potential B2B clients, target companies and relevant decision-makers.
- Generate targeted leads using LinkedIn Sales Navigator and other lead-generation tools.
- Connect with potential clients through LinkedIn, cold emails and other relevant channels.
- Draft professional outreach messages and follow up with prospects to generate business opportunities.
- Qualify potential leads and arrange meetings with interested prospects.
- Maintain and regularly update lead databases, follow-up records and sales pipelines using CRM tools.
- Monitor incoming business inquiries and ensure timely follow-ups.
- Track outreach activities, responses, qualified leads and meetings.

Marketing & LinkedIn Management

- Manage the company's LinkedIn page and maintain regular posting schedules.
- Create and publish company updates, service-related posts and basic promotional content.
- Plan content topics and coordinate with the team for relevant information and creatives.




- Monitor LinkedIn engagement and identify opportunities to improve the company's online presence.
- Plan and execute targeted email marketing campaigns with relevant content and clear calls to action.
- Support other basic digital marketing activities as required.

Requirements
- 1–2 years of experience in business development, B2B lead generation, inside sales or digital marketing.
- Good written and verbal English communication skills.
- Understanding of LinkedIn prospecting, B2B outreach and lead generation.
- Familiarity with tools such as LinkedIn Sales Navigator, Apollo, Lusha or similar platforms.
- Basic knowledge of CRM tools such as HubSpot, Salesforce or similar platforms.
- Understanding of LinkedIn content management and basic email marketing.
- Familiarity with Canva or similar tools for basic marketing creatives is an added advantage.
- Robust research, follow-up, organizational and communication skills.
- Self-driven, proactive and capable of managing responsibilities independently.

Preferred: Candidates with experience in IT services, software development or B2B technology companies will be given preference.

Ideal Candidate

Someone who can manage the day-to-day lead generation process, from researching potential clients and initiating conversations to arranging qualified meetings, while also handling the company's regular LinkedIn marketing activities.

This is an execution-focused junior-level role and not a managerial position.

Job Details

- Experience: 1–2 years
- Salary: ₹20,000–₹35,000 per month, depending on experience and skills
- Location: Ahmedabad, Gujarat
- Work Mode: Full-time, Work from Office
- Joining: Immediate or within 30 days preferred

📌 B Growth & Marketing Executive (Ahmedabad)
🏢 SprigStack | Software Development
📍 Ahmedabad