About ISDMThe Indian School of Development Management (ISDM) is a pioneering management school dedicated to strengthening leadership and management in social development work, producing the future CEOs and founders of impactful social purpose organisations. Since 2016, ISDM has worked across three strategic pillars: preparing talent, influencing practice, and building knowledge for Development Management.

With the rapid growth of India's economy and the rapid growth of development capital in the country, there is a huge chance to make a difference to over a billion people over the next couple of decades. However, this burgeoning development capital will need high-quality leadership and management talent to translate this possibility into real impact - talent that understands the complex nature of society and the complexities of driving social change, that can design interventions within these complexities, and that has the knowledge and skills to build and lead development organisations and translate their work into deep, sustained impact at scale.

Development Management needs to bring the head, heart, and hand together to engage with diverse communities, build on their agency, work with limited resources and divergent societal aspirations, and move towards a shared vision of a desirable society. India needs Development Management talent and capabilities across the Samaaj, Sarkaar, and Bazaar to translate this opportunity into reality on the ground, transforming the lives of over a billion people in the country, and eventually offering this discipline to countries across the Global South.





ISDM invites individuals who share its vision to join in creating a dynamic, catalytic ecosystem and positioning India as a thought leader in Development Management, ultimately enabling sustainable social impact at scale. Know more at www.isdm.org.in.

We are looking for a performance marketer to run digital campaigns for PGP-DM admissions. You should be comfortable working directly in Meta Ads Manager, LinkedIn Campaign Manager, GA4 and Looker Studio, and using data to improve performance. You will work closely with ISDM’s marketing and admissions teams, as well as ISDM’s admissions strategy and marketing consultants.

The goal is to reach suitable prospective students and build a stronger pipeline of qualified enquiries and completed applications.

Key Responsibilities

1. Run Meta &

• LinkedIn Campaigns: Set up, monitor and optimise campaigns in Meta Ads Manager and LinkedIn Campaign Manager. Manage spend within approved budgets.

- Test &

• Improve: Test audiences, creative variations, lead forms and landing pages. Use results to recommend and implement campaign changes.

- Tracking &

• GA4 Analytics: Work with the technical agency to ensure tracking links, forms, analytics and CRM connections capture campaign and lead-source data correctly.

- Understand Lead Quality:



Work with admissions to track which campaigns bring suitable candidates and completed applications. Use this feedback to improve targeting and campaign performance.
- Report &

• Follow Through: Share weekly performance reports covering spend, lead quality, applications and conversions. Flag issues early and implement agreed actions promptly.

Who We Are Looking For

- Have 2–5 years of relevant experience, including direct responsibility for setting up and managing Meta &

• LinkedIn campaigns. Agency or in-house experience is equally welcome.

- Can independently operate LinkedIn &

• Meta Ads dashboards, including setting up campaign objectives, ad sets, lead forms, audiences and budgets, reporting on performance, and troubleshooting issues.

- Have working knowledge of GA4, Looker Studio, conversion tracking and UTM tagging, and can use Excel or Google Sheets to analyse results.
- Can explain what campaign data shows, identify problems early and turn feedback into accurate, timely changes.
- Experience with Google Ads and CRM tools such as Meritto or Zoho would be an advantage. Previous experience in education or the social sector is welcome but is not required.

Remuneration for this role will be commensurate with qualifications & experience. To learn more about us and apply, check out isdm.org.in/careers.

ISDM is an equal opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.

📌 Associate/ Senior Associate - Performance & Growth Marketing (Noida)
🏢 ISDM
📍 Noida