. Key Responsibilities

A. Sales & Business Growth

- Drive zonal sales targets in line with corporate goals for gold, diamond, platinum & various categories.
- Lead initiatives for current customer acquisition, loyalty redemption (Senco Gold Schemes), and dormant customer reactivation.
- Ensure category-wise profitability and stock rotation based on product lifecycle.
- Implement festival campaigns and offer roll-outs relevant to regional preferences and customer sentiments.

B. Retail Standards & Brand Integrity
- Ensure adherence to Senco SOPs and uphold store experience standards reflecting the brand's ethos of trust and craftsmanship.
- Conduct regular store audits, visual merchandising checks, and compliance reviews.
- Oversee store ambience, staff etiquette, and ensure alignment with the Senco brand identity.

C. Market Development & Design Intelligence
- Track competitor activity and customer trends within the zone to drive localized product demand.
- Coordinate with design & merchandising teams to suggest region-specific designs based on hyperlocal preferences.




- Plan and execute zonal marketing initiatives including BTL activations, local events, and influencer associations.

D. Inventory & Supply Chain
- Ensure real-time tracking of fast-moving SKUs and minimize stock-outs or overstock situations.
- Liaise with HO for stock planning, inter-store transfers, and optimized replenishment.

E. Human Resources & Team Development
- Lead zonal manpower planning including recruitment, training, and engagement of front-end staff and store managers.
- Develop a high-performing, customer-centric sales culture in line with Sencos brand values.
- Conduct regular performance reviews, identify training needs, and ensure low attrition across the zone.

1. Communication & Collaboration

- Internal Stakeholders: Store Managers, Retail Trainers, Merchandising, Marketing, HR, Audit, and Supply Chain Teams.
- External Stakeholders: Mall managements, Government regulatory bodies, Local agencies, Vendors.

📌 Area Business Manager - Melorra (East) (Kolkata)
🏢 Senco Gold
📍 Kolkata