Role Overview

As an Account Executive, you will be responsible for driving seamless execution and delivery of integrated brand communication projects across mainline and digital platforms. You will serve as the key link between clients and internal teams, ensuring projects are delivered on time, within budget, and aligned with business objectives, while maintaining a strong understanding of the brand, category, and consumer landscape.

Key Responsibilities

- Act as the custodian of brand knowledge, maintaining comprehensive documentation of brand history, campaigns, key learnings, and competitive activity across mainline and digital channels.
- Lead the day-to-day management of client projects, ensuring timely execution of campaigns across print, digital, social media, content, and integrated marketing initiatives.
- Collaborate with internal teams to develop effective communication solutions and ensure flawless project delivery.
- Support the development of creative briefs, campaign roadmaps, and project timelines through strong problem articulation and stakeholder alignment.
- Conduct regular market, consumer, and digital trend analysis to identify opportunities, derive insights, and recommend creative brand initiatives.
- Manage project workflows through weekly status reports, ensuring all deliverables are tracked, updated, and communicated proactively to clients and internal teams.
- Oversee project financials, including estimates, client approvals, billing, invoicing, budget tracking,



and collection follow-ups in collaboration with commercial teams.
- Ensure all campaign assets, client communications, approvals, and project documents are accurately archived and organized.
- Prepare and circulate client contact reports, meeting minutes, and action trackers within 24 hours of meetings.
- Build strong relationships with clients and internal stakeholders, proactively identifying risks, resolving challenges, and escalating issues when required.
- Monitor campaign performance and coordinate with relevant teams to gather reports, insights, and recommendations for ongoing optimization.

Skills & Experience Required

- Passion for delivering integrated brand solutions and a strong understanding of both mainline and digital communication ecosystems.
- Excellent communication, presentation, stakeholder management, and negotiation skills.
- Strong client servicing and relationship-building capabilities.
- Proficiency in Microsoft PowerPoint, Excel, and project management tools.
- Good understanding of creative development, content production, digital campaigns, social media platforms, and integrated marketing workflows.
- Strong attention to detail in reviewing creative outputs, managing timelines, budgets, estimates, and campaign deliverables.
- Ability to multitask in a fast-paced agency environment while managing multiple projects simultaneously.
- 2-3 years of experience in advertising, digital, or integrated agencies, handling brand management and client servicing responsibilities.

📌 Account Executive (Bengaluru)
🏢 TBWA\\ Lintas
📍 Bengaluru