Role Objective : Ensure brand availability and drive to achieve secondary sales targets within hospital business by building strong relationships with purchase officers, ensuring streamlining of supply chain and executing sales & marketing plans
Key Responsibilities Business Development
- Achieve brand entry and enhance visibility by collaborating with sales teams
- Share competitive intelligence and market feedback with the marketing team and sales team
- Conduct identification and mapping of potential hospitals for business development and strategic partnerships
Sales Management
- Achieve assigned targets by implementing plan of action to bridge gaps
- Analyse sales data and recommend discounts to corporate hospitals
- Maintain a positive culture, hygiene standards and implement best practices in the hospital business
- Prepare & validate standard visit list of customers and develop standard tour plans
- Assist in the preparation of the hospital's management information system and analyse trends to develop the business plan further
- Participate in joint calls and ensure effective communication with concerned customers
- Attend cycle meetings to understand campaigns and other processes
Supply Chain Management
- Ensure timely settlement of stockist claims
- Manage stock to ensure the liquidation of near-expiry products in collaboration with the sales team
- Ensure stockists maintain adequate inventory levels to meet market demand
- Monitor and stay informed about supply chain market trends to develop competitive intelligence
Reporting and Submission
- Ensure timely submission of tenders and quotations to the corporate hospitals to promptly communicate any key changes in information
- Ensure sales stock statement is sent by authorised stockists to the business coordinator on a regular basis
- Engage in review meetings by utilising review formats, dashboards and other data sources
- Submit all required documents and details including daily call reports and monthly tour plans
Stakeholder Engagement
- Conduct hospital workshops, Continuous Medical Educations and round table meetings as per sales strategy
- Engage stakeholders to attend campaigns / Continuous Medical Educations / conferences
People and Culture
- Demonstrate Credo values to build trust and credibility
- Participate in Learning and Development programmes
STAKEHOLDER INTERACTION Type of Interaction: Internal Interaction with: Sales Team Managers and Supervisors Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters Type of Interaction: External Interaction with: Pharmacy Managers/ Procurement Heads / Supply Chain Managers/ Distributers/ Pharmacists/CFA/ Drug Committee members
Nature of Interaction: Detailed technical explanations of products to customers. Ensure stock availability at all times by channelising the supply
Job Requirements Professional Experience and Relevant Skills
- Must have minimum of 5 years of overall experience and 2 years in Corporate Hospital Business
- Must possess sound understanding of the hospital business with excellent communication and interpersonal skills, solid analytical and problem-solving abilities, ability to work collaboratively in a team environment, proficiency in MS Office and digital fluency