Job Description – F&B; Sales Executive

Company: Goldstone Hospitality Private Limited
Restaurant: SOMARA
Department: Sales & Business Development
Designation: F&B; Sales Executive
Reporting To: Business Head / General Manager
Location: Lucknow, Uttar Pradesh
Employment Type: Full-Time

1. Job Purpose

The F&B; Sales Executive will be responsible for driving revenue growth for SOMARA by generating new business opportunities, acquiring corporate clients, securing group dining bookings, managing private events and developing strategic business relationships.

The individual will focus on increasing restaurant footfall, maximising table bookings, promoting special dining experiences and generating revenue through corporate gatherings, birthday celebrations, anniversaries, private parties and other events.

2. Key ResponsibilitiesA. Sales & Business Development

- Identify and develop new business opportunities for SOMARA.
- Generate revenue through corporate bookings, group dining and private events.
- Approach corporate offices, companies, business organisations and institutions.
- Develop relationships with HR managers, administrative heads and corporate decision-makers.
- Promote SOMARA as a preferred venue for business meetings, celebrations and social gatherings.
- Achieve assigned monthly and quarterly sales targets.
- Identify opportunities to increase restaurant revenue and guest footfall.

B. Corporate Sales & Partnerships

- Build relationships with corporate clients and local businesses.
- Generate corporate dining enquiries and bulk bookings.
- Develop corporate tie-ups and special dining arrangements.
- Explore partnerships with hotels, event planners, wedding planners and travel companies.
- Maintain a database of potential corporate clients.
- Conduct regular sales visits and business meetings.
- Convert business enquiries into confirmed bookings.

C. Events & Private Bookings

- Generate enquiries for birthday parties, anniversaries and private celebrations.
- Promote SOMARA for corporate dinners, business gatherings and social events.
- Coordinate with management regarding event packages and special arrangements.
- Prepare quotations and customised event proposals.




- Follow up with potential clients until booking confirmation.
- Coordinate with operations teams to ensure successful event execution.
- Monitor event revenue and customer satisfaction.

D. Lead Generation & Customer Acquisition

- Identify potential customers through networking, referrals and business outreach.
- Generate qualified sales leads through telephone, email and direct meetings.
- Maintain regular follow-ups with prospective clients.
- Convert enquiries into confirmed reservations and event bookings.
- Explore opportunities for membership programmes and repeat corporate business.
- Maintain relationships with existing clients to encourage repeat bookings.

E. Marketing & Brand Promotion

- Coordinate with the marketing team on promotional campaigns and offers.
- Promote SOMARA's food, beverage and event offerings.
- Participate in corporate networking events and business exhibitions.
- Support influencer, brand and business collaboration initiatives.
- Identify local opportunities to increase brand visibility and customer acquisition.

F. Sales Reporting & CRM

- Maintain accurate records of enquiries, leads and confirmed bookings.
- Prepare daily and weekly sales activity reports.
- Maintain a database of corporate clients and business partners.
- Track conversion rates, booking revenue and sales performance.
- Monitor competitor activities and local market opportunities.
- Submit monthly sales performance reports to management.

G. Internal Coordination

- Coordinate with the General Manager, Restaurant Manager and Guest Relations team.
- Communicate confirmed bookings and event requirements to operations.
- Coordinate with the kitchen and bar teams for customised packages.
- Ensure that all client commitments are communicated accurately.
- Monitor client satisfaction after events and corporate bookings.

3. Pre-Opening Responsibilities





- Identify potential corporate clients and business partners.
- Build a database of companies, institutions and event planners.
- Develop corporate dining and private event sales opportunities.
- Assist in preparing event packages and corporate offers.
- Establish lead generation and sales follow-up procedures.
- Generate advance bookings for SOMARA's opening.
- Build relationships with local businesses and organisations.

4. Required Skills & Qualifications

- Graduate in Business Administration, Marketing, Hospitality or a related field preferred.
- Minimum 1–3 years of experience in F&B; sales, hotel sales or hospitality business development preferred.
- Experience in corporate sales and event sales preferred.
- Excellent communication and negotiation skills.
- Robust networking and client relationship management abilities.
- Good knowledge of Lucknow's corporate and hospitality market.
- Proficiency in MS Excel, email and CRM systems.
- Ability to generate leads and convert enquiries into business.
- Target-oriented, confident and commercially driven.
- Willingness to travel locally for client meetings.

5. Key Performance Indicators (KPIs)

- Monthly sales revenue generated.
- Number of corporate clients acquired.
- Number of confirmed group bookings and private events.
- Lead generation and conversion rate.
- Corporate partnerships and business tie-ups.
- Repeat bookings and client retention.
- Achievement of monthly and quarterly sales targets.
- Customer satisfaction and client relationships.

6. Expected Professional Standards

The F&B; Sales Executive is expected to actively generate business opportunities and contribute directly to SOMARA's revenue growth.

The individual must demonstrate strong networking abilities, professional communication, negotiation skills and commercial understanding while building SOMARA's presence in the corporate, social events and premium dining market.

Important: This is a revenue-generating position. The individual will be accountable for acquiring new clients, generating confirmed bookings, developing corporate relationships and achieving assigned sales targets.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 F&B Sales - Fine Dine & Restro Bar - Food And Beverages (Lucknow)
🏢 Goldstone Hospitality
📍 Lucknow