Position Title :FDE Marketing

Position Type : Regular - Full time

Requisition ID : 43594 - JOB PURPOSE : The role translates business needs into deployed, usable solutions by partnering with Marketing, Digital Technology, Data and Analytics, AI, Security, Legal, and other cross-functional teams. The Forward Deployment Engineer ensures solutions are implemented responsibly, adopted by users, integrated into existing workflows, and scaled where business value is proven. - KEY RESPONSIBILITES :

- Marketing Technology Deployment**
- Partner with Marketing teams to understand business needs, workflow challenges, and opportunities for AI, automation, and digital enablement.
- Deploy practical solutions that support campaign planning, content creation, customer segmentation, personalization, performance reporting, and marketing operations.
- Translate marketing requirements into clear technical needs, solution designs, and deployment plans.
- Ensure deployed solutions are usable, scalable, and aligned with Marketing priorities.

Pilot and Proof-of-Concept Execution

- Lead or support the design, testing, and deployment of pilots and proofs of concept for marketing use cases.
- Define success criteria, expected business outcomes, user adoption measures, and evaluation methods.
- Work with Marketing stakeholders to test solutions in real-world processes before broader rollout.
- Recommend whether pilots should be scaled, refined, paused, or retired based on business value, feasibility, risk, and adoption.

AI and Automation Enablement for Marketing

- Support the responsible deployment of AI-enabled tools and capabilities across Marketing.
- Identify where AI and automation can improve speed, quality, consistency, insight generation, or customer experience.




- Help Marketing teams understand how to use AI tools effectively and responsibly in day-to-day work.
- Partner with AI, Data, Security, and Legal teams to ensure solutions meet enterprise standards.

Cross-Functional Partnership

- Act as a bridge between Marketing, Digital Technology, AI Engineering, Data and Analytics, Product, Security, Legal, and external vendors where applicable.
- Translate technical concepts into clear, practical guidance for Marketing stakeholders.
- Translate Marketing needs into actionable requirements for technical teams.
- Influence decisions through expertise, credibility, strong business understanding, and practical delivery focus.

Marketing Data, Insights, and Workflow Integration

- Support deployment of solutions that improve access to marketing insights, performance data, audience intelligence, and campaign measurement.
- Help integrate new tools and AI-enabled capabilities into existing marketing platforms, workflows, and reporting processes.
- Identify data, process, or platform gaps that may limit solution effectiveness.
- Collaborate with stakeholders to improve adoption, usability, and operational fit.

Risk, Governance, and Responsible Use

- Identify risks related to privacy, security, data use, brand protection, customer communications, compliance, and responsible AI.
- Ensure marketing technology solutions align with enterprise governance, data privacy, and responsible technology standards.




- Support documentation, reviews, approvals, and change management activities required for controlled deployment.
- Promote ethical use of customer, consumer, brand, and employee data.

Adoption, Change Enablement, and Knowledge Sharing

- Develop practical enablement materials, playbooks, user guidance, and training support for Marketing teams.
- Help users understand what is changing, why it matters, and how to use new capabilities effectively.
- Gather feedback from users and stakeholders to improve deployed solutions.
- Share learnings, reusable patterns, and best practices that can support future Marketing technology deployments. - MEASURES OF SUCCESS
- Successful deployment of AI, automation, data, and digital solutions that address clear Marketing business needs.
- Pilots and proofs of concept are evaluated using defined success criteria and clear business outcomes.
- Marketing teams adopt new tools and capabilities effectively.
- Solutions improve campaign execution, content workflows, personalization, customer engagement, reporting, or operational efficiency.
- Risks related to privacy, security, responsible AI, compliance, and brand standards are identified and managed early.
- Stakeholders have confidence in the role’s recommendations, delivery approach, and practical understanding of Marketing needs.
- Reusable guidance, frameworks, and deployment learnings are created to support future scale. - JOB QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Technology, Marketing, Business, Data and Analytics, Computer Science, Engineering, or a related field.
- 10+ years of experience in technology deployment, marketing technology, digital transformation, data and analytics, AI enable

📌 Fde Marketing (Gurugram)
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📍 Gurugram