An Area Sales Executive is responsible for developing sales and expanding market presence for architectural hardware products such as hinges, locks, telescopic channels, door closers, tandem boxes, and other fittings within the assigned territory. The executive is required to identify and appoint new dealers, distributors, and retailers, while maintaining strong relationships with existing customers to ensure regular business growth. Achieving monthly and quarterly sales targets is a key responsibility, along with generating consistent orders and increasing brand visibility in the market.

The Area Sales Executive must regularly visit dealers, retailers, hardware shops, builders, and project sites to promote products and understand customer requirements. They are responsible for conducting product demonstrations, introducing new products, and supporting dealers in product display and promotional activities. Monitoring competitor activities, pricing trends,



and market demand is also an key part of the role to help the company stay competitive.

In addition, the executive is responsible for collecting payments, following up on outstanding dues, and ensuring adherence to company credit policies. They must coordinate with the dispatch and warehouse teams to ensure timely delivery of orders and maintain proper stock availability at dealer locations. Regular submission of daily visit reports (DVR), weekly sales reports, and market feedback is required to keep management informed about sales performance and market conditions. The role also includes organizing dealer meets, carpenter meets, and participating in exhibitions or promotional campaigns to strengthen customer engagement and increase product awareness.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits :

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Area Sales Executive (Kolkata)
🏢 khetan udyog
📍 Kolkata