Role Overview

We are a high-volume Diamond / Luxury Jewelry brand focused on the US market. We are looking for a data-driven Performance Marketer who can manage paid advertising, scale ROAS, and optimize the full funnel from acquisition to retention.

This role is hands-on and performance-focused, ideal for someone who understands high-AOV DTC brands and paid media at scale.

Primary Goal

Manage and optimize annual ad spend while consistently improving ROAS, MER, and overall revenue performance for the US market.

Key Responsibilities & AuthorityPaid Media & Budget Control

- Manage and optimize multi-channel paid ads across Meta, Google, and TikTok :

- Full ownership of daily, weekly, and monthly ad spend decisions

- Scale winning campaigns while controlling CPA and MER

Performance & Growth

- Achieve and maintain target ROAS and Marketing Efficiency Ratio (MER) :

- Continuously test creatives, audiences, and funnels to improve performance

- Monitor key KPIs and provide performance insights

Tracking & Strategy

- Implement and manage 2026-standard tracking systems :

- Hands-on experience with Meta Conversion API (CAPI) and advanced attribution





- Ensure clean data flow for accurate performance measurement

Retention & LTV Growth

- Work on retention strategies to increase Customer Lifetime Value (LTV) :

- Coordinate offers, flows, and campaigns with performance goals

RequirementsExperience & Background

- Proven experience scaling a DTC brand with measurable yearly revenue growth

- Strong background in performance marketing for high-AOV products :

- Prior experience in Jewelry, Luxury, or Premium E-commerce is mandatory

Technical Expertise

- Deep hands-on experience with:

- Meta Advantage+ Shopping :

- Google Performance Max (PMax) :

- Conversion API (CAPI) :

- Solid understanding of funnels, attribution models, and performance analytics

Skills

- Highly analytical and data-driven mindset
- Strong decision-making based on performance data
- Ability to work independently and take ownership of results

Salary Range

₹30,000 - ₹90,000 per month (Based on experience, skill level, and performance impact)

Job Type

Full-time

Pay: ₹21,747.91 - ₹69,080.29 per month

Work Location: In person

📌 Performance Marketer (Meta, Google, Tiktok) (Uttran)
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📍 Uttran