Key Responsibilities

- Create, manage, and optimize YouTube Ads campaigns through Google Ads.
- Run Video Ads campaigns including In-Stream, Discovery, Bumper, and Remarketing Ads.
- Conduct audience research, competitor analysis, and keyword targeting.
- Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Perform A/B testing for creatives, audiences, and ad copies.
- Optimize campaigns to improve lead quality and reduce acquisition costs.
- Set up conversion tracking using GA4, Google Tag Manager, and YouTube Analytics.
- Coordinate with the creative team for video ads, thumbnails, and ad copies.
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated with the latest YouTube Ads trends, algorithm updates, and best practices.

Required Skills :





- Strong knowledge of Google Ads & YouTube Ads platform
- Experience in Video Campaign Setup & Optimization
- Audience Targeting & Retargeting
- Conversion Tracking & Analytics
- Understanding of CPC, CPA, CTR, CPM & ROAS
- Hands-on experience with GA4 & Google Tag Manager
- Analytical and problem-solving skills
- Positive communication and reporting abilities

Preferred Qualifications

Bachelor’s degree in Marketing, Business, or related field

Location: Salt Lake, Sector 5, Kolkata (Work From Office) Experience: 1-4 Years

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits :

- Paid time off
- Provident Fund

Work Location: In person

📌 Youtube Manager (Bidhannagar)
🏢 Caliber Connect
📍 Bidhannagar