Job Description - Digital Marketing Executive

Position : Digital Marketing Executive Department : Marketing Location : Mumbai (On-site) Experience : 2 Years

About the Role

Key ResponsibilitiesBrand Building & Strategy

- Develop and execute end-to-end digital marketing strategies to build brand awareness and generate leads.
- Plan and execute marketing campaigns for new product launches and brand promotions.
- Create customer acquisition and retention strategies.
- Build a consistent brand presence across all digital platforms.

Meta Ads & Paid Marketing

- Plan, create, and optimize Meta (Facebook & Instagram) Ads campaigns.
- Manage campaign objectives including Lead Generation, Website Traffic, Sales, App Installs, and Remarketing.
- Perform audience research, A/B testing, lookalike audiences, and retargeting campaigns.
- Monitor campaign performance and optimize ROAS, CTR, CPC, CPL, and conversions.
- Experience with Google Ads (Search, Display, YouTube, Performance Max) is preferred.

WhatsApp Marketing & Automation

- Set up and manage WhatsApp Business API .
- Configure WhatsApp marketing platforms (AiSensy, WATI, Interakt, Gallabox, etc.).
- Design customer journeys and automated messaging workflows.
- Execute broadcast campaigns while ensuring DLT compliance.
- Integrate WhatsApp with CRM, websites, and lead forms.

Marketing Automation & CRM

- Set up lead nurturing workflows.
- Integrate Meta Lead Ads with CRM systems.

SEO & Website Marketing

- Perform on-page and off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimize landing pages for lead generation.
- Improve website performance and conversion rates.
- Basic understanding of WordPress and website CMS.





Content & Social Media

- Plan monthly content calendars.
- Coordinate with designers and content writers.
- Manage social media platforms including LinkedIn, Facebook, Instagram, YouTube, and X.
- Create engaging campaign ideas and promotional strategies.

Analytics & Reporting

- Set up and manage:

- Google Analytics (GA4)

- Google Tag Manager

- Meta Pixel

- Google Search Console

- Conversion Tracking

- Prepare weekly and monthly marketing reports.

- Analyze campaign performance and recommend improvements.

Technical Skills

- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel & Conversion API
- Google Search Console
- WhatsApp Business API
- Marketing Automation Tools
- CRM Platforms
- Basic HTML/CSS knowledge
- Landing Page Optimization
- UTM Tracking
- Canva (basic knowledge preferred)

Required Skills :

- Strong understanding of digital marketing funnels.
- Hands-on experience with paid advertising platforms.
- Knowledge of lead generation and conversion optimization.
- Excellent analytical and problem-solving skills.
- Ability to manage multiple campaigns simultaneously.
- Good communication and project management skills.
- Ability to work independently and meet deadlines.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, IT, or a related field.
- Meta Certified Digital Marketing Associate/Skilled (preferred).
- Google Ads or Google Analytics Certification (preferred).
- Experience in B2B and B2C marketing.
- Experience marketing SaaS, software products, publishing, or technology services is an advantage.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Dadar)
🏢 SAMS Digital
📍 Dadar