Performance Marketing Manager

Company: Fresh Frames Media

Position: Performance Marketing Manager

Experience: 3-4 Years

Job Type : Remote/Full-Time

About the Role: Key Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
- Develop performance marketing strategies focused on lead generation, customer acquisition, and revenue growth.
- Monitor and improve campaign performance metrics including ROAS, CPA, CPL, CTR, conversion rate, and overall campaign profitability.
- Manage advertising budgets and ensure maximum return on investment.
- Conduct audience research, competitor analysis, and market research to identify growth opportunities.
- Create and implement retargeting and remarketing strategies to improve conversions.
- Coordinate with graphic designers and content teams to develop high-performing creatives and ad copies.
- Perform regular A/B testing on audiences, creatives, landing pages, and campaign structures.
- Analyze campaign data and provide actionable insights for continuous improvement.
- Prepare and present weekly and monthly performance reports to management and clients.
- Stay updated with platform updates, industry trends, and emerging digital marketing technologies.
- Work closely with clients and internal teams to understand business objectives and translate them into effective marketing campaigns.





Key Result Areas (KRAs):

- Achieve monthly lead generation and revenue targets.
- Improve campaign ROAS and reduce cost per acquisition.
- Maintain high-quality lead generation across campaigns.
- Ensure efficient utilization of advertising budgets.
- Deliver accurate and timely performance reports.
- Drive continuous optimization and growth across all paid channels.

Skills Required:

- Strong expertise in Meta Ads Manager and Google Ads.
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Knowledge of conversion tracking, pixels, UTM parameters, and attribution models.
- Experience in lead generation and performance marketing campaigns.
- Understanding of sales funnels, customer journeys, and conversion optimization.
- Strong analytical and reporting skills.
- Proficiency in Excel/Google Sheets and data interpretation.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple campaigns and client accounts simultaneously.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Google Ads, Meta Blueprint, or Analytics certifications will be an added advantage.
- Prior experience in a digital marketing agency setting is preferred.

Pay: ₹40,000.00 - ₹55,000.00 per month

Work Location: Remote

📌 Performance Marketing Manager (India)
🏢 Fresh Frames Media
📍 India