We are looking for a data-driven, results-oriented Performance Marketing Specialist to completely own and scale our paid acquisition channels. In this role, you will be responsible for the end-to-end strategy, execution, and optimization of our paid media budgets, primarily focusing on Meta Ads and Google Ads .

You shouldn't just know how to "run ads" you must deeply understand the algorithms, advanced targeting methodologies, conversion rate optimization (CRO), and the technical frameworks (like pixel tracking and server-side tagging) that drive profitable scaling. If you live and breathe ROAS, CPA, and data analysis, we want you on our team.

Core Responsibilities

- Campaign Management : End-to-end setup, execution, monitoring, and optimization of paid campaigns across Meta (Facebook/Instagram) and Google (Search, Performance Max, Display, YouTube).
- Media Buying & Bidding : Manage ad spend efficiently across multiple clients/accounts, continuously testing bidding strategies (Target CPA, Target ROAS, Maximize Conversions) to maximize efficiency.
- A/B Testing & Optimization : Conduct relentless A/B testing across ad creatives, hooks, copy, audience segments, and landing pages to lower Customer Acquisition Costs (CAC).
- Data Analysis & Tracking : Implement, troubleshoot, and maintain tracking infrastructures including Meta Pixel, Google Tag Manager (GTM), and Conversions API (CAPI) to ensure accurate attribution.
- Reporting & Analytics : Maintain daily, weekly, and monthly performance dashboards. Translate complex data into actionable insights and strategic next steps.
- Creative Strategy Collaboration :



Work closely with the design and content teams to brainstorm high-converting ad creatives (reels, statics, carousels) based on performance data and historical wins.

Key Metrics You Will Own

- Return on Ad Spend (ROAS) & ROI
- Cost Per Acquisition (CPA) / Cost Per Lead (CPL)
- Click-Through Rate (CTR) & Conversion Rate (CVR)
- Customer Lifetime Value (LTV) to CAC ratio

Requirements & Technical Skills

- Hands-on Experience : Minimum 1+ years of proven experience managing budget-heavy, profitable campaigns on both Meta Ads Manager and Google Ads.
- Platform Mastery : In-depth knowledge of custom audiences, lookalikes, advantage+ campaigns, keyword research, match types, and Google PMax optimization.
- Technical Know-How : Solid understanding of Google Analytics 4 (GA4) , GTM, and pixel setups. Ability to diagnose tracking discrepancies.
- Analytical Mindset : Advanced proficiency in Microsoft Excel / Google Sheets (VLOOKUPs, Pivot Tables, and data formatting are second nature to you).
- Creative Insight : Understanding of what hooks an audience psychologically and makes a creative scroll-stopping.
- Communication : Solid communication skills to clearly articulate campaign performance, roadblocks, and scaling strategies.

What We Offer

- Competitive salary based on experience and proven track record.
- Opportunity to work with diverse brands and scale exciting projects.
- A fast-paced, high-growth environment where data wins arguments.

Pay: ₹14,000.00 - ₹15,000.00 per month

Ability to commute/relocate:

- Viman Nagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Experience :

- Paid marketing: 1 year (preferred)

Work Location: In person

📌 Performance Marketing Specialist (Paid Media) (Viman Nagar)
🏢 The Brand Mill
📍 Viman Nagar