Designation: Location: India Maharashtra Thane - GCorp

Organization: Financial Services Job Purpose : Be responsible for planning, executing, and measuring the success of below-the-line (BTL) marketing campaigns.

- Manage on-site activities like business school and college events, webinars and seminars, the installation of kiosks in public places like malls, railway/metro/bus stations, and hotspots, outdoor advertising, and various branding techniques like wall paintings, paper inserts, bus advertisements, and branding in societal gates and lifts etc.
- Create a personal connection between the brand and the target audience by engaging consumers directly and build brand awareness, generate leads to drive sales.
- Work closely with the zonal manager to create an effective inbound lead generation system that uses a thoughtfully planned strategy.

Job Context & Major Challenges : ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.

- ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire current customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.

- ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

- Job Context:

- Planning, budgeting,



forecasting the lead requirements in adherence with branch sales team.

- Planning and execution of various BTL marketing campaigns for all ABCD Branch sales teams.

- Responsible for recruitment, training, managing and leading agencies, promoters and on ground sales team member to ensures seamless delivery of leads.

- Work closely with field salespersons travel to branch locations & help execute your campaign plans.

- Having weekly or fortnightly call with each branch manager to take their requirements related to marketing collaterals and plans.

- Executing events like Corporate & RWA activation, Hotspot Activation, College activation, seminar/webinars etc.

- Measuring the results of campaigns and optimize as and when needed.

- Working with other LOBS’s marketing team members to ensure that BTL campaigns are aligned with the overall brand strategy.

- Seasonal offer creation for each product to increase sales.

- Doing competition analysis to improve and leverage strategies for better results.

- Coordination between both internal and external teams on dependencies that lead to the project delivery.

- Providing thought leadership and perspective to drive timely key project deliverables and completion.

- Influencing the branch managers and getting the desired campaign outcomes.

Key Result Areas : KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

- KRA1

- Website Maintenance:

- Ensure the website is functional, up-to-date, and aligned with the organization’s brand and strategy

- KRA2

- Content Management.

- Create, update, and audit website content to ensure accuracy and relevance

- KRA3

- SEO and PPC

- Implement and manage search engine optimization (SEO) and pay-per-click (PPC) campaigns to increase web traffic.

- KRA4

- Security:

- Monitor and respond to security issues, ensuring the website is protected with appropriate measures

📌 Digital Marketing Manager (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra