About Us

Over the last seven years, Chokore has built a loyal customer base across Headwear, Eyewear, Fragrances and Fashion Accessories, serving customers across India through its website, app, marketplaces and offline channels.

Today, we are entering an exciting current chapter.

Having established product-market fit across multiple lifestyle categories, we are evolving from a category-focused business into a broader lifestyle platform designed for the modern Indian consumer.

This transformation goes beyond a visual rebrand. It involves building deeper customer relationships, expanding categories, creating stronger communities and delivering a more holistic lifestyle experience.

As we scale this next phase of growth, we are looking for entrepreneurial individuals who enjoy building brands, not just managing campaigns.

Important Before You Apply

- Revenue generated
- Monthly advertising budgets managed
- ROAS achieved
- CAC improvements delivered
- Growth achieved
- Conversion improvements
- Successful campaign launches
- New customer acquisition delivered
- Business outcomes created

Applications that only mention platforms handled without measurable results are unlikely to be shortlisted.

Role Overview

You will own customer acquisition and growth across all digital channels and categories.

This is a business growth role, not merely a campaign execution role.

You will work directly with the founders and leadership team to drive profitable growth across:

- Headwear
- Eyewear
- Fragrances
- Fashion Accessories

You should be capable of independently planning, launching, analysing and optimising campaigns across Meta and Google while working closely with creative, content, CRM and marketplace teams.

Key ResponsibilitiesPerformance Marketing

Own and optimise:

- Meta Ads
- Google Ads
- Performance Max Campaigns




- Search Campaigns
- Shopping Campaigns
- Remarketing Campaigns
- App Install Campaigns
- Customer Acquisition Campaigns

Responsibilities include:

- Budget planning and allocation
- Campaign strategy
- Audience development
- Creative testing
- Scaling winning campaigns
- Performance optimisation
- Reporting and analytics

Customer Acquisition & Growth

Drive profitable customer acquisition across all categories.

Responsibilities include:

- New customer acquisition
- Scaling revenue profitably
- Reducing customer acquisition costs
- Improving marketing efficiency
- Identifying new acquisition opportunities
- Testing new channels and growth initiatives

Funnel & Conversion Optimisation

Own growth beyond advertising.

Responsibilities include:

- Landing page optimisation
- Conversion rate optimisation
- Customer journey analysis
- Offer testing
- Audience segmentation
- Creative experimentation
- Retargeting strategies
- Website and app conversion improvements

Analytics & Business Insights

Monitor and improve:

- Revenue
- ROAS
- CAC
- MER
- Conversion Rates
- Customer Acquisition
- Cost per Purchase
- Customer LTV
- Category-wise performance

Develop actionable insights and growth recommendations for leadership.

Cross-Functional Collaboration

Work closely with:

- Founders
- Creative Team
- Content Team
- CRM & Retention Team
- Marketplace Team
- External Agencies and Freelancers





Translate business objectives into measurable growth initiatives.

Desired Skills & ExperienceMust Have

- 3-6 years experience in Performance Marketing or Growth Marketing
- Hands-on experience managing Meta and Google Ads
- Experience with D2C, Fashion, Lifestyle, Beauty or Consumer Brands
- Strong analytical and problem-solving skills
- Ability to independently manage and optimise campaigns
- Strong understanding of attribution and customer acquisition economics
- Experience working with budgets and performance targets
- Excellent communication and reporting skills

Preferred

Experience with:

- Shopify
- GA4
- Google Tag Manager
- Meta Pixel
- App Marketing
- Influencer Marketing
- A/B Testing
- Conversion Rate Optimisation

What Success Looks Like - First 90 DaysMonth 1: Understand & Diagnose

- Complete a comprehensive audit of existing marketing activities
- Review customer acquisition economics
- Analyse category-wise performance
- Identify growth opportunities and bottlenecks
- Establish reporting dashboards and performance benchmarks
- Present a clear 90-day growth roadmap

Month 2: Execute & Optimise

- Launch new audience, creative and campaign experiments
- Improve campaign structures and budget allocation
- Implement funnel and conversion optimisation recommendations
- Build a systematic testing framework
- Demonstrate measurable improvement in key acquisition metrics

Month 3: Deliver Measurable Business Impact

Demonstrate clear progress in:

- Revenue growth
- New customer acquisition
- Customer acquisition efficiency
- Marketing efficiency
- Conversion rates
- Category-wise growth initiatives

Most importantly, you should be able to answer: “What changed because I joined? ”

Performance Ince

📌 Performance Marketing Manager (Gurugram)
🏢 Rangreza Reatil Services Private Limited (www.chokore.com)
📍 Gurugram