Job Description

Guava Trees Softech is an AI-first custom software company with offices in Bhopal and Dubai, building enterprise applications, AI agents, SaaS platforms and mobile apps for startups, SMEs and enterprises across India, the GCC, the US and Europe. We also build our own products, starting with PlayTambola.live, a browser-based online tambola (housie) platform with an AI caller in English and Hindi for corporate events, communities and celebrations. We are looking for a hands-on Senior Marketing Executive to own our marketing end to end: generating leads for our software and AI services, and growing PlayTambola.live and the products that follow. This is an individual contributor role, not a team management role. You will plan the strategy and do the work yourself, with support from our designers, editors and developers.

Experience

5+ years

Location

Bhopal

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Roles and Responsibilities

- SEO: Run technical, on-page and content SEO for the company website and each product website
- AI search (GEO/AEO): Optimise for ChatGPT, Perplexity, Gemini and Google AI Overviews through citable content, entity clarity, schema markup, llms.txt and brand mentions
- Content: Build topic clusters and a content calendar, and improve our blogs, landing pages and FAQs
- Paid advertising: Plan and run Meta (Instagram and Facebook), Google Ads and LinkedIn Ads campaigns, including budgets, audiences, creative testing, landing pages and conversion tracking
- Influencer marketing: Identify, brief and manage creators and micro-influencers, negotiate deals,



track results and build long-term creator relationships
- Social media: Own the Instagram, LinkedIn, YouTube, X and Facebook calendars, and direct reels, carousels and case-study content with our designers and editors, using AI tools to produce content faster
- Lead generation: Run email and WhatsApp campaigns, newsletters and nurture flows
- Conversion: Improve landing pages and CTAs across all our websites through A/B tests and funnel analysis, and work with sales on lead quality and follow-up
- Brand and PR: Keep a consistent brand voice across the company and each product, secure PR coverage and backlinks, and manage reviews and listings on Clutch, GoodFirms and Google Business Profile
- Partnerships: Build partnerships with HR communities, event planners, resorts, RWAs and agencies
- Analytics: Set up and maintain GA4, Search Console, Tag Manager, Meta Pixel and UTM tracking, and deliver weekly and monthly dashboards tied to leads and revenue
- Reporting: Track rankings, AI citations, organic leads, cost per lead, CAC and ROAS
- Product launches: Create go-to-market plans for new products, covering positioning, messaging, launch campaigns and early-user feedback loops

Requirements





- 5+ years of hands-on experience in digital or growth marketing, ideally in B2B tech, SaaS, IT services or consumer internet
- Proven results in SEO and in at least two of Meta Ads, Google Ads and LinkedIn Ads, with numbers you can share
- Working knowledge of GEO/AEO (AI search optimisation), or a strong interest in it and the ability to learn rapid
- Experience running influencer or creator campaigns
- Hands-on with GA4, Google Search Console, Google Tag Manager, an SEO tool (SEMrush or Ahrefs) and a CRM
- Strong written English; Hindi is a plus
- A doer who enjoys executing campaigns personally and is comfortable owning results without a large team
- Nice to have: basic video editing, marketing automation (HubSpot or Zoho), experience launching a product, and exposure to UAE or international markets

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📌 Senior Marketing Executive (Bhopal)
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