Marketing Strategy Development & Execution :

- Lead the development and execution of marketing strategies that align with the hospital's business objectives.

- Oversee the creation and execution of marketing campaigns, print, and social media, to boost the hospital’s brand visibility and attract new patients.

- Sales Strategy & Business Development :

- Develop and implement sales strategies to meet or exceed hospital revenue targets through patient acquisition, and referrals.

- Identify and build relationships with potential clients, including insurance companies, and healthcare professionals.

- Conduct sales presentations, pitch hospital services to corporate clients, and negotiate terms for collaboration and partnerships.

- Brand Promotion & Market Penetration :

- Enhance the hospital's brand presence through cutting-edge marketing campaigns, public relations efforts, and community outreach.

- Lead the planning and execution of hospital-sponsored events, health awareness campaigns, and seminars to engage with local communities and potential patients.

- Customer Relationship Management :

- Foster strong, long-term relationships with referring sources and stakeholders to ensure satisfaction and loyalty.

- Monitor client feedback and resolve any concerns or issues related to hospital services, marketing efforts, or sales inquiries.

- Implement strategies for patient retention, including follow-up communications, loyalty programs, and aftercare services.

- Sales Performance Monitoring & Reporting :

- Monitor sales performance against set targets and KPIs, adjusting strategies to ensure objectives are met.

- Track and report on key metrics, including lead conversion rates, patient acquisition rates, revenue generation, and campaign effectiveness.





- Prepare and present regular reports on marketing and sales activities to senior management, including insights and recommendations for improvement.

- Collaboration with Internal Teams :

- Work closely with medical, administrative, and customer service teams to ensure seamless execution of marketing and sales initiatives.

- Collaborate with the operations team to streamline patient intake processes, ensuring a positive experience for new patients and referral sources.

- Ensure all marketing and sales materials are aligned with hospital policies, services, and compliance standards.

- Market Research & Competitive Analysis :

- Conduct market research to identify trends, customer needs, and competitor strategies to inform marketing and sales efforts.

- Use data analytics and market insights to adjust campaigns, identify new business opportunities, and improve service offerings.

- Monitor industry developments, such as emerging technologies, patient needs, and competitor offerings, to ensure the hospital stays competitive in the market.

- Budget Management :

- Manage the budget allocated for marketing and sales activities, ensuring optimal allocation of resources across initiatives.

- Track expenses related to marketing campaigns, advertising, and sales efforts, ensuring cost-efficiency and alignment with budgetary constraints.

Please Note: -The list of duties and responsibilities mentioned above is not exclusive but indicative. Management reserves the right to amend the same at their discretion from time to time as per job rotation and other such requirement.

Pay: ₹18,475.00 - ₹22,000.00 per month

Benefits :

- Provident Fund

Application Question(s):

- Do you have your own Bike / Scooty

Education :

- Doctorate (required)

Work Location: In person

📌 Marketing and Sales Executive or Medical Representative (Ranchi)
🏢 RAJ HOSPITALS
📍 Ranchi