Area Sales Officer — Hyderabad

Vansh Homes | Kitchen Appliances & Accessories

- Own your beat. Visit dealers daily. Collect orders. Build Vansh Homes one counter at a time across Hyderabad and around._

Location

Hyderabad (Field-Based)

Employment Type

Full-Time

Reports To

RSM / Business Head

Department

Sales & Distribution

Start Date

Immediate

Experience

1-4 years

- Base ₹20,000-₹25,000 + field incentive tied to dealer additions, orders collected, and collections rate. 80% of incentive paid on billing; 20% released on confirmed collections._

About Vansh Homes

Vansh Homes is a growing kitchen appliances and accessories brand offering gas stoves, cookware, LPG/PNG accessories, and utility products for Indian homes. We operate through a structured multi-channel model — general trade, institutional/B2B, e-commerce, and direct-to-consumer — with a nationwide distribution network and an ambitious 90-day expansion plan underway.

We are building a skilled, data-driven team to scale the business to the next level. If you are someone who takes ownership, drives results, and thrives in a structured but fast-moving environment, we want to hear from you.

About the Role

The Area Sales Officer is a field-first, execution role. Your day starts at the first retail counter and ends with every visit, order, and lead logged in CRM before 7 PM. You are the face of Vansh Homes to hundreds of kitchen appliance dealers across Hyderabad — responsible for activating new dealers, collecting orders, deploying brand visibility materials, and supporting collections. Hyderabad is a high-growth market with strong demand driven by the IT corridor, a large middle-class consumer base, and a dense general trade network. This is a high-activity,



high-accountability role for someone who thrives in the field.

Key Responsibilities

Daily Field Execution

- Conduct 20-25 retail counter visits per day across your assigned Hyderabad territory — every visit logged in CRM with GPS timestamp
- Deliver product demonstrations at 5+ counters daily — show product features, handle objections, leave the retailer informed and interested
- Identify 2-3 new dealer prospects per day — qualify, introduce Vansh Homes, and initiate onboarding process
- Collect 8-10 purchase orders per day from active dealers — cash, cheque, or credit as per approved terms
- Collect field payments from dealers where possible; flag all overdue accounts to the RSM same day

Dealer Onboarding & Activation

- Onboard new dealers end-to-end: collect KYC documents, set up first stock delivery, explain scheme and pricing, get first order placed within 3 days of sign-up
- Follow up on all newly onboarded dealers within 7 days to confirm stock received, shelf placed, and reorder discussed
- Classify new dealers into Tier A / B / C based on potential; report classification to RSM for engagement planning
- Drive repeat ordering — track which dealers from Month 1 are still active and follow up on lapsed accounts immediately

Retail Visibility & Branding

- Deploy branding materials (shelf strips, counter mats, demo kits, catalogues) at every counter visit — carry materials daily




- Coordinate with RSM for glow sign installation at Tier A counters; confirm vendor installation within 5 days of approval
- Conduct retail audit at 10+ counters per day: photograph shelf placement, branding visibility, competitor presence; upload same day
- Flag counters where branding is damaged, missing, or competitor-dominated; escalate to RSM for priority redeployment

Collections Support

- Collect field payments from dealers on every visit — log amount, payment mode, and invoice reference in CRM same day
- Remind all dealers with outstanding >15 days on every visit; escalate to RSM if dealer refuses to pay or disputes invoice
- Ensure personal territory collections rate stays above 80%; personal incentive is linked to collections, not just billing

CRM & Reporting

- Log every visit, order, lead, and collection in CRM before 7 PM same day — no backlogs, no batch entries
- Submit weekly visit summary to RSM every Friday: total visits, orders, new dealers, collections, open issues
- Share market intelligence on Hyderabad trade: competitor pricing, new product launches, dealer feedback, any territory risks

Key Performance Indicators (KPIs)

Your performance will be measured against the following targets: KPI

Target (Month 3)

Measurement

Daily Retail Visits (Avg)

20-25 per day

CRM visit log (GPS timestamped)

Product Demos per Day (Avg)

5+ per day

CRM demo log

New Dealer Leads per Day (Avg)

2-3 per day

CRM lead entries

Orders Collected per Day (Avg)

8-10 per day

Order summary report

Recent Dealers Onboarded (Cumulative)

150-200 by Day 90

MIS dealer count

Dealer Repeat Order Rate

40%+ by Day 90

CRM order history

Personal Collections Rate

80%+ per month

Ageing report

📌 Area Sales Officer (Hyderabad)
🏢 Vansh Industries
📍 Hyderabad