About the Role

Drive student admissions through strategic on-ground engagement across assigned territories. Execute 100-150 BTL activities monthly, build systematic school relationships, and convert prospective students into enrollments. This is an 80% field role requiring extensive travel across rural and urban districts.

Core Responsibilities

School Relationship Management

- Visit 250-300 schools quarterly; build partnerships with principals, teachers, and career counselors
- Map territories, prioritize schools, collect student data, and generate quality leads
- Maintain systematic school database and visit schedules in LeadSquared CRM

BTL Campaign Execution

- Plan and execute school seminars, career fairs, community events, housing society campaigns
- Coordinate vendors, manage logistics, engage students and parents directly
- Target: 100-150 activities/month with 4-8% conversion to admissions

Admission Conversion

- Guide prospects from inquiry to enrollment; schedule counseling sessions
- Achieve territory-based admission targets: 10-15% of total institutional admissions
- Track conversion metrics: Lead-to-Walk-in, Walk-in-to-Admission, Campaign ROI

Data & Reporting

- Daily CRM updates: school visits, student data, lead status, activity logs
- Weekly performance reports and team huddle participation
- Market intelligence: competitor tracking, territory insights, partnership opportunities

Requirements :

- Bachelor’s degree (any discipline)
- 1-3 years field sales experience (education/EdTech/student recruitment preferred)
- Fluency in Bengali, Hindi, and English
- Valid two-wheeler license + own vehicle (mandatory)
- Comfortable with 80% field travel across rural/urban/semi-urban areas

Key Competencies

- Strong relationship-building and presentation skills with diverse stakeholders
- Self-motivated, results-driven, resilient in achieving targets independently




- CRM proficiency (LeadSquared experience is a plus)
- Understanding of MAKAUT/state board admission cycles (preferred)
- High integrity and ethical approach to student admissions

Compensation & Perks

Financial

- Competitive base salary + performance-linked incentives
- Admission target bonuses + BTL activity incentives
- Travel, mobile, and field expense reimbursements

Career Growth

- Clear progression: Field Executive → District Coordinator → Regional Sales Manager
- Part of KEI’s strategic multi-state expansion initiative
- Comprehensive training: educational sales, CRM, admission processes
- Direct exposure to senior leadership

Work Environment

- Results-driven culture with systematic accountability
- Recognition programs for top performers
- Skill development and ongoing training sessions

Performance Metrics (KPIs)

- Schools visited: 250-300/quarter
- BTL activities: 100-150/month
- Admission conversions: 10-15% of institutional total from territory
- CRM compliance: Daily data entry and reporting accuracy
- Territory growth: YoY admission increase of 20-30%

Work Schedule

- Monday to Saturday (6 days/week)
- Extended hours during peak admission season (May-July)
- 80% field work | 20% office-based planning and reporting
- Occasional overnight travel for multi-district campaigns

## Why Kingston?

Impact : Transform student futures through direct engagement

Growth :Strategic expansion with accelerated career progression

Autonomy : Own your territory and build it ground-up

Learning :Master educational sales in multi-state operations

Culture : Professional, data-driven, performance-oriented team

Contact: (phone hidden)

Join KEI’s mission to expand quality education across Eastern India

Equal Opportunity Employer | Diversity & Inclusion Committed

Job Types : Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits :

- Cell phone reimbursement

Work Location: In person

📌 Field Sales Executive - Educational Admissions (Purba Medinipur & Paschim Medinipur) (Midnapore)
🏢 Kingston Educational Institute
📍 Midnapore