Work Location :Mumbai HO

Function :Home Care, Marketing

The role requires :

- Develop an in-depth understanding of regional markets, consumers, and leading communication within the Detergent Bars Market of India.
- Independently analyse internal and external data to identify cluster x pack x channel level issues/opportunities and action them.
- Work with media teams and other stakeholders to deploy an effective media mix for Rin across traditional and new-age media platforms.
- Brief and create communication strategies for Rin Bars Statics x Creatives (in conjunction with CMI & Creative Agencies).
- Liaise with stakeholders across Finance, Supply Chain, R&D;, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes.

Primary Skills / Competencies

- Strong Consumer Centricity and ability to interact and crack consumer insight




- Strong analytical capabilities - Proficient in Nielsen, IMRB, and Chanakya; comfortable working with large datasets.
- Knowledge of General Trade and Up-to-date Trade Channels
- Network management & Ability to manage and influence cross-functional teams
- Experience liaising with Finance, Supply Chain, R&D;, CD (Sales), and other partner functions; independent thinking with an owner’s mindset.
- High bias for action, global mindset, consumer centricity, and strong project management skills.

Required Qualifications (Including Education)

- Master’s degree in Marketing or Business Administration
- Minimum 2+ years of experience in Marketing

📌 Brand Building - Laundry, Home Care (Mumbai)
🏢 Unilever
📍 Mumbai