Role Purpose Drive retail excellence, standardization and business performance across ZEISS VISION CENTERS (ZVCs) by ensuring consistent deployment of SOPs and best practices, robust tracking and diagnosis of retail KPIs, and execution of structured improvement plans. The role acts as the central bridge between ZVC stores/partners and cross-functional teams, ensuring stores have the right capabilities, tools, technology, marketing support and processes to perform at their full potential.

SOP & Standard Practice Deployment
Deploy and implement retail SOPs and standards across all ZVCs.
Establish and replicate best practices across the ZVC network.
Continuously improve SOPs based on store feedback and business requirements.
Retail KPI Management & Analytics
Own the tracking and performance review of key ZVC retail KPIs.
Build and maintain a strong understanding of retail metrics and their interdependencies.
Track and analyze footfall, conversion (eye-test, eye-test-to-purchase, overall), ATV, and revenue per store / per employee.
Track and analyze product mix : frame, lens, sunglass and contact lens , along with frame–lens attachment, premiumization and brand/category mix.
Track , analyze and improve quality KPIs such as NPS, returns
Benchmark stores against the network and against best-performing ZVCs.
Performance Diagnosis & Improvement Plans
Conduct root-cause analysis to understand why performance is below potential.
Work with ZVC partners and store teams to implement corrective actions.
Scale successful interventions across the network.
Cross-Functional Store Enablement




Act as the key interface between ZVCs and Marketing, Training, Device/Technology, and other relevant functions.
Translate store requirements and performance gaps into clear cross-functional actions.
Ensure functions are aligned to store and business priorities.
Evaluate whether cross-functional interventions are translating into measurable store improvement.
Store Capability & Execution
Identify gaps in store team capability and behaviour.
Partner with Training to ensure relevant interventions are deployed.
Monitor whether training is translating into improved execution and KPIs.
Retail Experience & Customer Journey
Drive consistency in the ZVC consumer journey & experience.
Identify friction points impacting conversion and consumer experience.
Partner with relevant functions to improve customer experience and NPS.
Retail Reporting & Governance
Maintain a robust ZVC Retail Excellence dashboard.
Prepare regular performance reviews highlighting: Provide management with insights, risks, opportunities and recommendations.

More than 5-7 years of progressive sales / product Training experience with strong understanding of retail operations and retail KPIs
Ability to translate data into actionable improvement plans
Robust understanding of category/product mix and retail productivity
SOP / process deployment experience
Ability to influence franchise/partner stores, Retail management experience will be preferred.
Solid execution and project management skills
Good Excel / BI / dashboarding capabilities

📌 Retail Sales Consultant Full Time (Delhi)
🏢 ZeissIndiaOnline
📍 Delhi