Job Description

We are hiring a Marketing Operations Specialist with 3–5 years of experience in campaign management and marketing automation. The role focuses on building, executing, monitoring, and optimizing multi-channel marketing campaigns using Eloqua and customer data platforms (CDP). The ideal candidate should combine technical expertise with strong campaign execution and analytical skills.

Job Details

- Location: Mumbai

- Employment Type: Full time

- Experience: 3–5 years

- Education: Any Graduate

- Salary: ₹5.5 LPA – ₹8.5 LPA

- Job Requisition ID: AIOC-S01657829 / CL11

- Shift: Rotational shifts; flexibility required.

Requirements

- Expert-level hands-on experience with Oracle Eloqua.

- Strong understanding of marketing automation and campaign management.

- Proficiency in SQL and database management.

- Knowledge of JavaScript, HTML, and CSS for email and landing-page customization.

- Exposure to REST APIs and API integrations.

- Understanding of email deliverability, personalization, segmentation, and A/B testing.

- Experience with CDP platforms, campaign analytics, reporting, and KPI monitoring.

- Ability to troubleshoot platform and campaign execution issues.

- Strong communication, collaboration, analytical, and problem-solving skills.

- Eloqua certification is an added advantage.

Key Responsibilities

- Understand campaign briefs,



gather requirements, clarify deliverables, and identify potential execution risks with project managers and marketing stakeholders.

- Support campaign planning through audience segmentation, journey mapping, and content coordination.

- Build and configure campaign assets, including email templates, landing pages, offers, workflows, and automated journeys.

- Execute multi-channel campaigns across email, SMS, direct mail, social, and paid media using Eloqua and CDP platforms.

- Manage automated campaigns such as welcome programs, customer nurture journeys, and triggered communications.

- Validate audience targeting and campaign configurations before deployment.

- Track campaign performance, analyze engagement metrics, and provide actionable insights through regular reports.

- Conduct A/B testing and recommend improvements to campaign performance and customer experience.

- Identify and resolve technical issues affecting Eloqua, CDP, and campaign execution.

- Maintain accurate updates, records, and timestamps in ticketing and request management tools.

- Follow established SOPs, DTPs, checklists, and process guidelines.

- Ensure timely and accurate reporting to stakeholders and leadership.

Other Details

- Full-time chance based in Mumbai.

- Candidates must be flexible to work rotational shifts.

📌 : Custom Software Engineering Analyst (Mumbai)
🏢 Gratitude
📍 Mumbai