Our client is looking for a dynamic and hands-on Senior Manager - Human Resources to lead and strengthen the HR function for a fast-growing D2C business. The ideal candidate will have experience working in high-growth, entrepreneurial environments, preferably within D2C, consumer brands, e-commerce or new-age FMCG companies. This role requires someone who can balance strategic HR initiatives with day-to-day execution, build scalable people processes and partner closely with business leaders to support organisational growth.
HR Strategy & Business Partnering:

- Partner with founders and business leaders to align HR strategies with business objectives.
- Drive workforce planning, organisational structuring and talent strategies to support business expansion.
- Act as a strategic HR partner across functions including marketing, e-commerce, sales, operations and supply chain.
- Build HR processes suited to a rapid-paced, evolving business setting.

Talent Acquisition & Workforce Planning:

- Lead end-to-end recruitment across corporate, digital, commercial and operational functions.
- Develop hiring strategies to attract talent from D2C, consumer brands and e-commerce businesses.
- Strengthen employer branding and employee referral initiatives.

Performance Management & Talent Development:

- Design and implement performance management frameworks, including goal setting, KRAs, KPIs and appraisal processes.
- Drive performance reviews, talent assessments and individual development plans.
- Identify high-potential employees and build internal talent pipelines.

- Employee Engagement & Culture Building:





- Build and nurture a high-performance, collaborative and ownership-driven culture.
- Lead employee engagement, retention and recognition initiatives.
- Support managers in handling employee relations, conflict resolution and people challenges.

Compensation, Benefits & HR Operations:

- Oversee compensation benchmarking, annual increments, incentives and benefits administration.
- Ensure smooth execution of payroll, HR policies, employee lifecycle processes and statutory compliance.
- Develop and streamline HR policies, SOPs and HRMS processes.
- Use HR analytics to monitor attrition, hiring efficiency, employee costs and workforce productivity.

Organisation Development & Change Management:

- Support organisational scaling through effective structures, reporting lines and people processes.
- Drive leadership development and managerial capability-building initiatives.
- Lead change management initiatives as the business expands into new categories, markets or channels.
- Establish scalable HR systems without compromising the agility of a growing D2C organisation.

MBA / PGDM in Human Resources or a related discipline.

- 8 - 12 years of progressive HR experience, preferably within D2C, e-commerce, consumer brands or FMCG.
- Strong exposure to HR business partnering, talent acquisition, performance management and HR operations.
- Experience working with founders, senior leadership teams or in entrepreneurial organisations.
- Demonstrated ability to build HR processes and manage teams in rapidly scaling businesses.

📌 Senior HR Recruitment Manager (Mumbai)
🏢 The Bridge Associates
📍 Mumbai