We are seeking a creative and data-driven Digital Marketing Executive to join our marketing team. In this role, you will be responsible for executing digital marketing campaigns across multiple channels, growing our online presence, and driving engagement with our target audience.
You will be the hands-on executor of our digital strategy- from managing social media accounts and creating content to analyzing campaign performance and optimizing for results. If you are passionate about all things digital and love seeing your work translate into measurable growth, we want to hear from you.

Key Responsibilities
Manage and grow brand presence across social media platforms (LinkedIn, Instagram, Facebook, X, TikTok)
Create, schedule, and publish engaging content aligned with brand guidelines
Monitor social channels and respond to comments, messages, and mentions
Write compelling copy for social media, email newsletters, website pages, and blog posts
Collaborate with designers to create visual assets for campaigns
Develop and maintain content calendars for consistent brand messaging
Optimize content for SEO using keyword research and on-page best practices
Build and execute email marketing campaigns (newsletters, promotions, nurture sequences)
Segment email lists and personalize messaging for different audiences
A/B test subject lines, content, and send times to improve performance
Assist in setting up and managing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads
Monitor ad budgets, bid strategies, and campaign performance
Conduct keyword research and write ad copy for paid campaigns
Track and analyze website traffic and campaign performance using Google Analytics (GA4)
Prepare weekly and monthly reports on digital marketing KPIs
Identify trends and opportunities for optimization and improved conversion rates
Conduct keyword research and implement on-page SEO best practices




Monitor site health, page speed, and mobile responsiveness
Support link-building and off-page SEO efforts

Requirements & Qualifications
Experience: 1–2 years of experience in digital marketing (internships and freelance work count)
Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
Digital Tools: Hands-on experience with social media platforms, Google Analytics, and email marketing tools (Mailchimp, HubSpot, Klaviyo, etc.)
Copywriting: Strong writing and editing skills with an eye for detail and brand voice
Analytical Skills: Comfortable working with data and drawing actionable insights from metrics
Creativity: Ability to generate fresh content ideas and think outside the box
Organization: Strong time-management skills and the ability to juggle multiple projects and deadlines
Team Player: Comfortable collaborating with designers, sales teams, and external partners

Preferred Skills (Nice to Have)
Google Ads and/or Google Analytics certifications
Experience with paid social advertising (Meta Business Manager, LinkedIn Campaign Manager)
Familiarity with SEO tools (SEMrush, Ahrefs, Moz)
Basic graphic design skills (Canva, Adobe Photoshop/Illustrator)
Video editing skills for social media (CapCut, Premiere Pro)
Experience with marketing automation platforms (HubSpot, Marketo)
Knowledge of HTML/CSS basics for email and web edits

Key Performance Indicators (KPIs)
Website traffic growth (organic and paid)
Social media engagement rate and follower growth
Email open rates and click-through rates
Lead generation volume and cost per lead
Conversion rate and ROI on paid campaigns
SEO keyword rankings and organic visibility

What We Offer
Salary: 250000 - 300000 /year
Opportunities for professional development (courses, certifications, conferences)
Advantages: Flexible working hours, WFH

📌 Digital Marketing Manager | Work from Home (India)
🏢 Objectide
📍 India