Head of Email Marketing & CRM Retention (Salesforce Marketing Cloud Expert)

Are you a visionary leader in Email & CRM Marketing ready to make a global impact Join our agile Team and drive the customer retention strategy for one of the UK's fastest-growing ecommerce companies. This is your chance to shape the future of customer engagement at scale, working with cutting-edge technology and a diverse, international team.

What You'll Do

Lead & Innovate: Own the end-to-end strategy, execution, and optimisation of high-volume email marketing campaigns using Salesforce Marketing Cloud (SFMC).

Customer Journey Architect: Design and manage sophisticated customer journeys, automation workflows, and lifecycle communications that drive acquisition, engagement, retention, and reactivation.

Personalisation Champion: Develop advanced audience segmentation and dynamic content strategies for highly targeted, personalized campaigns.

Collaborate Globally: Work closely with UK and India-based marketing, creative, CRM, and analytics teams to deliver engaging, on-brand communications.

Data-Driven Decision Maker: Monitor and analyse campaign performance (open rates, CTR, conversions,



deliverability, etc.), conduct A/B testing, and leverage insights to continuously improve results.

Compliance & Best Practices: Ensure all campaigns are mobile-optimised, compliant with global email marketing regulations, and uphold best-in-class standards for deliverability and database hygiene.

Reporting & Insights: Build dashboards and performance reports to identify trends and actionable insights for ongoing optimisation.

What We're Looking For

- 10–15 years of hands-on experience in Email Marketing, CRM, or Lifecycle Marketing, ideally in ecommerce.
- Proven expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio Automation Studio, Email Studio, Audience Builder, segmentation).
- Strong track record managing high-volume, data-driven campaigns and customer lifecycle strategies.
- Experience with AMPscript, dynamic content personalization, and CRM integrations is a plus.
- Salesforce Marketing Cloud certifications preferred.
- MBA/PGDM in Marketing or related postgraduate degree.

📌 Salesforce Marketing Manager (Delhi)
🏢 Fabel Services Private
📍 Delhi