Key Responsibilities
Digital Branding & Strategy
Develop and execute the university's digital branding strategy.
Maintain consistent brand identity across all digital platforms.
Enhance online visibility and reputation of the university.
Plan branding campaigns for admissions, rankings, placements, research, and events.

Social Media Management
Manage official social media handles
Create engagement campaigns for students, faculty, alumni, and parents.
Monitor trends and audience engagement metrics.

Website & SEO
Coordinate website updates and landing page optimization.
Improve organic rankings through SEO best practices.
Ensure mobile-friendly and user-focused digital experiences.
Monitor website traffic using analytics tools.

Content & Campaign Management
Lead creation of digital content:
Reels/videos
Blogs/articles
Admission creatives
Email campaigns
Brochures and newsletters
Coordinate with design agencies, photographers, and content creators.
Execute paid advertising campaigns

Admissions Marketing Support
Generate quality leads for student admissions.




Support campaigns for UG, PG, PhD, executive education, and online programs.
Track campaign ROI and conversion rates.

Analytics & Reporting
Analyze digital campaign performance.
Prepare monthly branding and engagement reports.
Use of latest tools

Required Qualifications
MBA/PGDM in Marketing, Digital Marketing, Mass Communication, or related field.
Bachelor's degree in Marketing, Media, Journalism, or Communication.
Certifications in digital marketing preferred.

Experience

- 5–10 years of experience in digital marketing/branding.
- Experience in education sector/university branding preferred.
- Proven experience handling large-scale digital campaigns.

Required Skills
Digital marketing strategy

SEO & SEM

Social media marketing
Branding & communication
Content planning
Performance marketing
Video/reel campaign management
Analytics & reporting
Team coordination
Vendor management

📌 Brand, Marketing & Digital Director (Mathura)
🏢 GLA University
📍 Mathura