Job Description

We are seeking an experienced Marketing Operations Consultant specializing in campaign management, marketing automation, and campaign quality assurance. The role focuses on reviewing, testing, and validating multi-channel marketing campaigns to ensure accurate audience targeting, effective customer journeys, data integrity, and seamless campaign execution. The ideal candidate should have strong hands-on expertise in Eloqua and experience working with marketing automation platforms.

Job Details

- Location: Mumbai

- Experience: 7–11 years

- Qualification: Any Graduate

- Work Mode: 100% Work From Office

- Shift: Flexible shifts

- Notice Period: Immediate to 30 days

- Skill Area: Marketing Operations – Campaign Management

Requirements

- Strong hands-on expertise in Oracle Eloqua, including campaign configuration, landing pages, and automation workflows.

- Experience with marketing automation platforms such as Eloqua, Marketo, and Adobe Campaign.

- Knowledge of SQL, JavaScript, HTML, and CSS.

- Proven experience in end-to-end campaign management, audience segmentation, personalization, and journey automation.

- Strong campaign QA and testing skills across email, SMS, push notifications, direct mail, social, and paid media.

- Understanding of data validation, integration, and campaign troubleshooting.

- Knowledge of email marketing best practices, data privacy regulations, and anti-spam compliance.

- Ability to analyze campaign performance metrics and recommend improvements.

- Familiarity with UX/UI principles for email templates and campaign assets.

- Solid communication, analytical, documentation, and cross-functional collaboration skills.

- Exposure to CDP platforms and AI-assisted marketing tools is an advantage.

Key Responsibilities





Campaign Review and Quality Assurance

- Review campaign briefs and technical requirements to understand objectives, audience criteria, segmentation, and personalization rules.

- Perform comprehensive QA testing of campaign configurations across multiple marketing channels.

- Validate SQL queries, audience lists, data extensions, and dynamic content to ensure data accuracy.

- Test customer journeys, automated workflows, and campaign triggers to confirm correct execution.

- Identify, document, and resolve campaign configuration and technical issues.

Campaign Optimization and Compliance

- Ensure campaigns follow email marketing best practices, privacy requirements, and anti-spam regulations.

- Support A/B testing activities, validate test configurations, and analyze results.

- Provide recommendations to improve campaign engagement, delivery performance, and conversion rates.

- Work with development teams to ensure creative assets and data configurations align with campaign requirements.

Documentation and Stakeholder Management

- Maintain detailed records of QA activities, test results, identified defects, and resolutions.

- Collaborate with marketing teams, project managers, developers, and data analysts to resolve campaign-related issues.

- Maintain accurate updates, timestamps, and activity records in ticketing and request management systems.

- Follow established SOPs, DTPs, checklists, and operational guidelines.

- Prepare required campaign and operational reports for clients and leadership.

- Stay updated on Eloqua, CDP capabilities, marketing automation developments, and industry best practices.

Other Details

- Candidates must be comfortable working onsite in Mumbai and across flexible shifts.

- Immediate joiners or candidates with a notice period of up to 30 days are preferred.

📌 Custom Software Engineering Consultant - Marketing Operations (Mumbai)
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