Senior Content Strategist Hyderabad | Full-time

A note from the founders A lot of content today is written to fill space. Blogs get published, emails get sent, product pages get updated, but very little of it actually helps the customer understand or decide.
We see content differently.
At SkinBae, content is how we build trust. It's how we explain products, educate customers, and shape how the brand is understood. This role is for someone who enjoys going deeper. Someone who likes researching, thinking, and explaining things clearly instead of just writing quickly.
If you care about clarity, accuracy, and doing content properly, you'll enjoy this role.

About SkinBae SkinBae is building a curated Korean skincare platform in India. We work closely with global brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.
We are growing rapid, and the team we build now will shape how the brand communicates across every touchpoint.

Role Overview This role is about owning content end to end across the brand. You will work across websites, marketplaces, CRM, performance marketing, campaigns, PR, customer communication, and offline marketing, ensuring that everything we write is clear, consistent, accurate, and aligned with the brand.
This is not just writing. It involves research, strategic thinking, content planning, structuring information, maintaining the brand voice, and making sure content actually helps the business and the customer.

What You Will Own
Content Strategy & Brand Voice
Develop and execute content strategies aligned with SkinBae's short-term and long-term marketing and business goals
Define and maintain a consistent brand voice across website, marketplaces, CRM, campaigns, social media, PR, and other communication channels
Provide content and messaging inputs for marketing campaigns, product launches, and brand initiatives
Identify content gaps and opportunities across customer touchpoints
Plan and manage content calendars, timelines, and workflows to ensure timely execution
Continuously improve content processes and workflows for better quality and efficiency

Website & Marketplace Content
Own content across SkinBae's website and marketplace platforms
Write detailed product descriptions and PDP content that clearly communicate product benefits, ingredients, usage, and key differentiators
Develop and optimise product titles, bullet points, metadata, FAQs, and other listing content
Adapt content for marketplace-specific requirements across platforms such as Amazon, Nykaa, TIRA, and other relevant marketplaces
Review and optimise existing product listings to improve clarity, discoverability, and conversion
Ensure all product and marketplace content is accurate, consistent, and aligned with brand guidelines

Marketplace & Campaign Creative Content
Develop copy for marketplace banners, sale banners, campaign creatives, and promotional communication
Create brand-led and performance-focused messaging for marketplace campaigns
Ensure banner messaging is aligned with ongoing campaigns, offers, launches, and marketing objectives
Work with designers to ensure copy and visuals work together effectively

SEO & Blog Content
Research and write long-form educational content and blogs related to skincare, beauty, ingredients, products, and customer education
Conduct SEO keyword research and incorporate relevant keywords naturally into content
Optimise titles, headings, metadata,



internal linking, and other on-page content elements
Review and update existing content based on SEO performance, search trends, and changing customer needs
Ensure educational content is well-researched, accurate, easy to understand, and genuinely useful

Email & WhatsApp Marketing
Own content for email and WhatsApp campaigns across launches, promotions, sales, and brand initiatives
Develop lifecycle communication including welcome, retention, repeat purchase, product education, and brand storytelling
Write subject lines, headlines, body copy, CTAs, and other campaign messaging
Adapt communication based on customer stage, campaign objective, and audience
Work closely with the marketing and CRM teams to ensure content supports customer engagement and business goals

Performance Marketing & Ad Copy
Write high-converting copy for performance marketing campaigns across Meta, Google, and other relevant platforms
Develop hooks, headlines, primary text, CTAs, and different messaging angles for performance creatives
Work with Performance Marketing and Design teams to develop and improve campaign messaging
Understand campaign objectives and customer intent when developing performance-focused content
Review content performance and use insights to improve future copy and messaging

PR & Brand Communication
Develop content for press releases, PR emails, media communication, and brand announcements
Support brand storytelling and communication for launches, partnerships, events, and other initiatives
Ensure all external communication reflects SkinBae's positioning, tone, and messaging

Customer Success & Sales Enablement
Develop product decks, FAQs, scripts, product education material, and other customer-facing content
Create content that helps customer support and sales teams communicate product information clearly
Work with relevant teams to identify recurring customer questions and improve educational content
Ensure product communication is accurate, easy to understand, and consistent across channels

Content & Design Collaboration
Work closely with designers to develop content for static creatives, video creatives, website banners, marketplace banners, CRM, and campaigns
Provide clear content direction and messaging for creative execution
Review and provide feedback on creatives to ensure they are aligned with the brand voice, campaign objective, and communication strategy
Review and approve content before it goes live where required

Retail & Visual Merchandising
Support content and communication for retail activations, in-store branding, events, and offline marketing initiatives
Develop messaging for retail displays, product communication, promotional material, and other offline brand touchpoints
Ensure offline communication remains consistent with SkinBae's overall brand voice and positioning

Content Quality & Governance
Edit, proofread, and review content across channels to maintain high standards of grammar, clarity, accuracy, and consistency
Ensure product claims, ingredient information, product benefits,



and other factual content are properly researched and accurate
Conduct regular content audits and identify areas for improvement
Maintain consistency in terminology, messaging, tone, and brand guidelines across all content

Performance & Optimisation
Monitor content performance across relevant channels and campaigns
Analyse engagement, conversion, SEO, CRM, and campaign performance where relevant
Identify content trends, gaps, and opportunities based on data and customer behaviour
Continuously test, optimise, and improve content based on performance insights
Work with relevant teams to understand what content is performing and why

Cross-Functional Collaboration
Work closely with Marketing, Performance Marketing, E-commerce, Design, Social Media, Customer Support, and other teams
Translate business and campaign objectives into clear content requirements
Coordinate with internal teams to ensure content is delivered accurately and within timelines
Contribute content and strategic inputs to product launches, campaigns, and broader marketing initiatives

Leadership & Process Improvement
Support the development of content processes, guidelines, and SOPs
Help build scalable systems for content planning, creation, review, and publishing
Support and guide junior writers and creators where required
Review content produced by junior team members and provide constructive feedback
Help maintain SkinBae's content quality and brand standards as the team grows
Stay updated with content trends, SEO developments, consumer behaviour, AI tools, and emerging content formats
Continuously identify opportunities to improve the way SkinBae communicates with customers

What We're Looking For

- 3–5 years of content writing, content strategy, copywriting, or content marketing experience
- Strong command of written English
- Experience creating content across multiple formats and channels
- Strong understanding of SEO and content optimisation
- Experience with website, PDP, marketplace, CRM, and marketing content is preferred
- Ability to research, think independently, and structure information clearly
- Strong understanding of customer communication and brand storytelling
- Interest in beauty, skincare, consumer brands, or e-commerce
- Strong attention to detail and commitment to accuracy
- Ability to manage multiple projects and deadlines independently
- Someone who takes ownership and cares about the quality of the final output

Benefits

- 5-day work week
- Direct exposure to founders and core team
- Learning support through courses and resources
- High ownership, collaborative work environment
- Competitive salary
- Quarterly team outings

Growth You will learn how content works across the full brand, from product education and marketplace content to performance marketing, CRM, campaigns, and customer communication.
As you grow, you will take on more ownership across content strategy, quality, processes, and overall brand communication.

Hiring Process We keep the process simple and fast. Most candidates go through it in 1–2 weeks.

- Initial conversation
- Short practical task
- Final discussion with founders

Final Note If you enjoy writing with depth, care about clarity, and want to build content that actually helps people, we would love to hear from you.

Office Address: 8-2-277/24, Plot No. 24, Road No. 3, Banjara Hills, Hyderabad, Telangana - 500034, India

📌 Senior Content + Publishing Strategist (Secunderabad)
🏢 Skinbae India
📍 Secunderabad