Role Summary Execution-focused role responsible for driving day-to-day performance across paid, and organic, with solid adoption of AI tools for efficiency and optimization.
Key Responsibilities
Execute digital campaigns across Meta and Google
Manage campaign setup, optimization, and reporting (ROAS, CPA, CTR)
Handle SEO basics: on-page and off page optimization, keyword updates, schema checks
Manage social media calendars and platform hygiene
Coordinate with creative team for performance-driven assets
Track performance using GA4, ad dashboards, and reporting tools
Use AI tools (ChatGPT, automation tools, analytics AI) for:
Ad copy generation & testing
Audience insights
Reporting automation
Ensure tracking accuracy (UTMs, events, pixels)
Own performance of assigned campaigns (not just execution)

~ AI-led execution efficiency expected as baseline

Core Skills
Performance marketing fundamentals (Meta + Google Ads)
Basic SEO & content understanding
Analytics & reporting (Excel, GA4)
AI tools familiarity (mandatory)
KPIs
Campaign ROAS / CPA
CTR & conversion rate improvement
Reporting accuracy & turnaround time
Execution efficiency using AI tools

📌 Digital Marketing Manager - SEO (Secunderabad)
🏢 Azista Industries Private
📍 Secunderabad