Key Responsibilities

Plan, execute, and manage paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

Monitor daily performance and optimise for efficiency and results.

Drive lead generation and ensure accurate conversion tracking.

Analyse campaign performance and prepare actionable reports.

Troubleshoot tracking discrepancies and data issues.

Evaluate creatives and landing pages to improve performance.

Design and run A/B tests to enhance effectiveness.

Conduct competitor and market research to inform strategy.

Manage budget allocation, spend, and pacing.

Optimise audience segmentation and targeting.

Required Qualifications

- 3.5 5 years of relevant experience in performance/digital marketing.
- Experience in B2B and Events industry preferred.
- Hands-on expertise with Google Ads,



Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong skills in campaign optimisation, audience targeting, keyword research, and budget/bid management.
- Experience with lead generation and conversion rate optimisation (CRO).
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and LinkedIn Insight Tag.
- Working knowledge of HubSpot or other CRM platforms.
- Experience with conversion tracking and UTM management.
- Robust command of Excel/Google Sheets for reporting.
- Solid data analysis and problem-solving skills.

📌 Head of Performance Marketing and CRM (India)
🏢 VAP Group
📍 India